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Instagram, Lego, ZARA, etc. ... The creators of world brands that do not show their face

Создатели мировых брендов

Some owners of world-famous companies literally do not go off the covers of magazines, and their names and flashed in the headlines. However, there are those who prefer the privacy of publicity. But we still found them.

Nike - Phil Knight

Создатели мировых брендов

Young Phil Knight and his coach, Bill Bowerman, have combined a passion for running. The quality of running shoes, which were sold in the United States in the 60s, did not satisfy them at all. And then they decided to create Blue Ribbon Sports to sell Japanese sneakers in America (now called Asics).

Over time, it became harder and harder to work with suppliers, so entrepreneurs decided to create their own sneakers. They came up with Bowerman: a waffle-shaped sole design that improved the grip, the coach came up with, looking at his wife's waffle iron.

In 1978, the company officially received the name Nike, and then its permanent logo. Knight did not like the word Nike, he wanted to name the company "The Sixth Dimension", but his colleagues persuaded him to abandon this idea. By the way, Knight easily and fascinatingly tells about all these events in his book “The Seller of Shoes” - we recommend reading it.

Starbucks - Howard Schultz

Создатели мировых брендов

Starbucks was originally opened in 1971 as a coffee beans and equipment shop in Seattle. And only in 1987, when the company was bought by Howard Schultz (the owner of the Il Giornale coffee houses), the establishment began to turn into a full-fledged coffee shop.

Howard was inspired by the atmosphere of Italian espresso bars, and we can say that he became the popularizer of espresso-based beverages in America. Well, the further development of the brand is known to everyone: today, Starbucks coffee shops can be found almost anywhere in the world.

ZARA - Amancio Ortega

Создатели мировых брендов

Amancio started his business in the distant 70s: together with his wife Rosalia, they sewed bathrobes and nightgowns right in their living room. Once a German partner canceled an order for a large batch, and the couple decided to sell the clothes themselves. The first store they opened in 1975 in the town of A Coruña, Spain.

Things were going uphill: the brand decided to follow the concept of "instant fashion", in which fashionable and trendy things appeared in stores every 2 weeks. Over time, the company changed its name to Inditex and opened new clothing stores: Massimo Dutti, Pull and Bear, Oysho, Zara Home, Uterqüe, Stradivarius, Lefties and Bershka.

As of August 2017, Amancio Ortega is considered the richest man in the world according to Forbes.

Pandora - Winnie and Per Enivoldsen

Denmark 1

In 1982, the Enivoldsen couple opened a small jewelry store in Copenhagen: they brought jewelry from Thailand and sold them. By 1987, the company grew, and then the couple decided to create jewelry of their own design.

But more than 10 years passed before the Pandora jewelery won world fame. In 2000, a bracelet with charms was invented: customers could create jewelry of their own design, collecting the pendants they liked on the bracelet. Since then, the company does not stop growing, and Enivoldsen spouses are among the richest people in Denmark.

Ferrero - Michele Ferrero

Создатели мировых брендов

In 1957, Michele received a family business for the production of chocolate paste with hazelnuts. The young man briskly set to work. In order to come up with new products, he presented a collective image of an Italian housewife and asked simple questions: what does she buy herself and children, what does she like to be spoiled with tasty food?

So he came up with chocolate eggs Kinder Surprise (children love chocolate, and parents make them drink milk, because he combined these products), candy Ferrero Rocher and Raffaello, improved the recipe for family pasta and gave it a more sonorous name - Nutella.

Michele noticed that American women take care of their body and strive to make a good impression: for them, he invented Tic Tac mints, which have only 2 calories.

The entrepreneur lived a long life and died at the age of 89, leaving his children with a brand that today is known and loved in all corners of the world.

Hard Rock Cafe - Isaac Tigrett and Peter Morton

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Publication from Hard Rock Cafe London (@hardrockcafelondon)

The world famous cafe chain has a very curious creation story. In 1969, the musicians of The Doors recorded an album called Morrison Hotel. Around the same time, they stumbled upon a diner called Hard Rock Cafe, and their album was just recorded in the style of hard rock. They took several shots at this cafe and then put the resulting photo on the back of the album cover.

A year later, they were called by two Englishmen, Isaac Tigrett and Peter Morton, with a request to allow them to open a cafe in London called Hard Rock Cafe. The musicians did not object, and soon a network of cafes with a free atmosphere began to conquer the world.

Laсoste - Rene Lacoste

Создатели мировых брендов

The world-famous brand was invented not by the couturier, but by the French tennis player. In the 20s of the last century, tennis was played in shirts with long sleeves. In 1926, tennis player Rene Lacoste made a polo shirt made of lightweight knitted short-sleeved polo for one of the tournaments.

Rene was called the "alligator": he did not forgive mistakes rivals. Thus, a crocodile appeared on the shirt in which the athlete performed; he later became the permanent logo of the brand. In 1933, Rene retired from sports and established a shirt, tennis, golf and sailing brand.

Lego - Ole Kirk Christiansen

Создатели мировых брендов

In the early 1930s, Dane Ole Kirk opened a firm for the production of ironing boards and stairs, but soon switched to the production of wooden toys. The Lego company name consists of two Danish words: leg (play) and godt (good).

Since 1947, toys have become plastic, and then got pins, so that they can be connected to each other, - so the designer Lego appeared. It is curious that the elements of the designer are compatible with each other in all their variants: their shape and design have changed, but the fasteners are not. Therefore, modern parts are easily connected with the very first copies.

Ole lived 66 years, leaving the company to his 4 sons.

Google - Larry Page and Sergey Brin

Создатели мировых брендов

The company was created by two students at Stanford University - Larry Page and Sergey Brin. Initially, they wrote a research paper on the Internet search system, and then, based on their research, in 1998 they founded the company and registered the domain google.com. The name Google comes from the English word googol, meaning 1 with 100 zeros.

The rest is history, the fruits of which we enjoy today every day.

Instagram - Kevin Systrom

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Publication by Kevin Systrom (@kevin)

The world famous service was invented by another Stanford student - Kevin Sistrom. The guy was fond of photography and once even went to Florence to get acquainted with the art closer. The teacher showed him the Holga camera, which made square pictures with retro distortion.

After some time, Kevin managed to attract investment, and together with the same student yesterday, Mike Krieger, they began developing their own photo service. Competitors were stepping on their heels; it was necessary to come up with something unique, but easy to use. Sistrom remembered a cheap camera from Florence and was inspired to create filters. This is how the first X-Pro II filter appeared.

2 years after the launch of the application, Facebook bought it for $ 1 billion. Instagram has become something more than a regular application, you can love or hate it, but you can hardly remain indifferent.

Via internet