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People were asked to draw logos of famous brands from memory, and they failed

Логотипы известных брендов, нарисованные людьми

Would you be able to draw logos of such famous brands as: Apple, Adidas, IKEA ? These people also thought that they could, but as it turned out in reality everything is much more complicated. The guys from the Signs.com trademark site decided to conduct an experiment in which they asked 156 people to draw 10 logos of famous brands to see how well we remember the details of their images, which we see several times every day.

An experiment called “Branded in Memory” proved that people don’t remember even the most recognizable logos, and they don’t draw well.

Adidas

Adidas - Logos of famous brands drawn by people.

12% - were close to the original

11% - draw more stripes

21% - capitalized “Adidas”

12% - drew a shamrock logo

Apple

Apple - Logos of famous brands drawn by people

20% - were close to the original

16% - forgot that the apple is bitten

22% - painted a bitten piece of apple on the wrong side

25% - forgot to draw an apple leaf

31% - have painted the stalk

Burger king

Burger King - Logos of famous brands drawn by people

18% - were close to the original

9% - drew a logo in a blue circle

21% - painted the old logo

21% - painted the crown

Dominos

Dominos - Logos of famous brands drawn by people.

16% - were close to the original

15% - painted the old logo

55% - forgot to add an apostrophe

11% - added the letter "e" to the brand name

Foot locker

Foot Locker - Logos of famous brands drawn by people.

8% - were close to the original

43% - forgot to draw the referee

40% - drew the referee, looking in the wrong direction

18% - added a referee's hat

14% - draw a shoe instead of a referee

Ikea

IKEA - Logos of famous brands drawn by people

30% - were close to the original

12% - written the name of the logo in lower case

14% - used the wrong colors

41% - painted an oval around the logo

Starbucks

Starbucks - Logos of famous brands drawn by people.

6% - were close to the original

31% - painted the old logo with the brand name

55% - drew a mermaid, but forgot about her tail

45% - drew a mermaid, but forgot the crown

Target

Target - Logos of famous brands drawn by people

25% - were close to the original

41% - drew the wrong number of circles

41% - did not write the brand name

21% - wrote the brand name to black, as on the old logo

Walmart

Walmart - Logos of famous brands, painted by people

12% - were close to the original

7% - drew old logo with a star

11% - mixed old logo with new

42% - wrong draw the sun

3% - painted a smile

7-eleven

7-eleven - Logos of famous brands drawn by people

19% - were close to the original

31% - wrote "Eleven" (eleven) numbers

44% - painted "Eleven" intersecting seven

41% - drew a green stroke

Experimental results

Logos of famous brands drawn by people

As the experiment showed, the harder the logo, the harder it is for people to remember and portray it. Therefore, the first place was taken by IKEA, and the last place went to the two-tail mermaid Sirene from Starbucks.

The logo should be simple, clear, memorable, and at least kind. None of this is in the Starbucks logo. The first mistake of the company was choosing Sirena as a logo, because according to the myths, this is a wonderful beauty of a half-half-half-woman with a charming voice, which lull the sailors to sleep with the sounds of their songs, and then tear them apart and devour. Fortunately for the company, few of her clients think about it. Oops, I think we just revealed the sinister secret of Starbucks!

Via 4tololo.ru