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People were asked to draw the logos of famous brands from memory, and they did not manage

Логотипы известных брендов, нарисованные людьми

Would you be able to draw the logos of such famous brands as: Apple, Adidas, IKEA ? These people also thought they could, but as it turned out in reality everything is much more complicated. The guys from the website dedicated to Signs.com trademarks decided to conduct an experiment in which they asked 156 people to draw 10 logos of famous brands to find out how well we remember the details of their images, which we see several times each day.

The experiment called "Branded in Memory" proved that people do not even remember the most recognizable logos, and they also paint badly.

Adidas

Adidas - Logos of famous brands, drawn by people

12% - were close to the original

11% - painted more stripes

21% - have written "Adidas" with a capital letter

12% - drew a logo in the form of a shamrock

Apple

Apple - Logos of famous brands, drawn by people

20% - were close to the original

16% - forgot that the apple is bitten

22% - painted a bitten piece of apple on the wrong side

25% - forgot to draw an apple leaf

31% - painted a peduncle

Burger King

Burger King - Logos of famous brands, drawn by people

18% - were close to the original

9% - drew a logo in the blue circle

21% - painted the old logo

21% - painted the crown

Dominos

Dominos - Logos of famous brands, drawn by people

16% - were close to the original

15% - painted the old logo

55% - forgot to add an apostrophe

11% - added to the brand name the letter "e"

Foot Locker

Foot Locker - Logos of famous brands, drawn by people

8% - were close to the original

43% - forgot to draw the referee

40% - drew the referee, looking the wrong way

18% - drew the referee hat

14% - drew a shoe instead of a referee

IKEA

IKEA - Logos of famous brands, drawn by people

30% - were close to the original

12% - they wrote the name of the logo in lower case letters

14% used the wrong colors

41% - drew an oval around the logo

Starbucks

Starbucks - Logos of famous brands, drawn by people

6% - were close to the original

31% - drew the old logo with the name of the brand

55% - painted a mermaid, but forgot about her tail

45% - painted a mermaid, but forgot the crown

Target

Target - Logos of famous brands drawn by people

25% - were close to the original

41% - drew the wrong number of circles

41% did not write the brand name

21% - wrote the name of the brand in black, as on the old logo

Walmart

Walmart - Logos of famous brands, drawn by people

12% - were close to the original

7% - painted an old logo with a star

11% - mixed the old logo with a new one

42% - incorrectly painted the sun

3% - painted a smile

7-eleven

7-eleven - Logos of famous brands drawn by people

19% were close to the original

31% - wrote "Eleven" (eleven) in numbers

44% - painted "Eleven" crossing seven

41% - painted a green stroke

Results of the experiment

Logos of famous brands, drawn by people

As the experiment showed, the more complex the logo, the more difficult it is for people to remember and depict it. Therefore, the first place was taken by IKEA, and the last place went to Starbucks siren's mermaid.

The logo should be simple, understandable, memorable, and at least kind. None of this is in the Starbucks logo. The first mistake of the company was the choice of the Siren as a logo, because according to myths, this is the wonderful beauty of a semi-half-half-fish with a charming voice that sings the sailors with the sounds of their songs, and then tear them apart and devour them. Fortunately for the company, few of its customers think about it. Oops, it seems we just discovered the sinister secret of Starbucks!

Via 4tololo.ru