The evolution of the logos of Apple, Google, Nokia, BMW, Audi and other well-known brands
The logo is the face of the brand, it should be worked out to the smallest detail, easily recognizable and well remembered. But all the major global companies are forced to make some changes to their logos from time to time. First of all, this is done in order to comply with new trends and remain recognizable.
In addition to this change may be associated with more radical changes. For example, with a sharp change of course or company philosophy. Also, a new logo may appear after restarting the brand.
Logos are great for tracking the history of not only the brand, but also various trends that have been on the market before. By the way, quite a lot of funny stories are connected with logos. For example, in early versions of the emblem of a large American coffee company - Starbucks - you could see a girl with bare breasts, and there was a fish on the Nokia logo.
As for the first Apple logo, it can be considered as one of the most unfortunate. It's amazing how a start-up company even managed to sell something under such a logo. But time passes and everything changes.
Amazon.com, Inc. - American company, the largest in the world in terms of turnover among those selling goods and services via the Internet  and one of the first Internet services focused on the sale of real consumer goods. Headquartered in Seattle (WA).
Apple (Apple Inc.) is an American corporation that manufactures personal and tablet computers, audio players, phones, software. One of the pioneers in the field of personal computers  and modern multi-tasking operating systems with a graphical interface. Headquartered in Cupertino, California.
AT & T
AT & T Inc. (ad-t-and-ti) is an American transnational telecommunications conglomerate headquartered in Dallas, Texas. The world's largest telecommunications company and one of the largest media conglomerates. It is the largest supplier of both local and long-distance telephone service in the United States, as well as the second largest cellular operator in the United States. The largest provider of direct satellite broadcasting in the United States through DirecTV. It ranks 18th in the list of the largest mobile operators in the world with 135 million subscribers. It takes the 4th place in the ranking of the most expensive brands according to Brand Finance. The most respected telecommunications company in the world. In the list of the largest companies in the world, Forbes Global 2000 for 2016, the conglomerate ranked 12th.
Audi AG is a German automotive company in the Volkswagen Group, specializing in the production of cars under the brand Audi. Headquarters are located in Ingolstadt (Germany). The motto is Vorsprung durch Technik (Russian. Progress through technology). The chairman of the board of directors is Matthias Muller (German: Matthias Müller). The volume of production in 2015 amounted to about 1,830,334 vehicles. In 2012, German car experts ranked the best used cars. Audi car brand recognized the best among used cars].
BMW AG (abbreviation for Bayerische Motoren Werke AG, with it. - "Bavarian Motor Plants") - is a German manufacturer of cars, motorcycles, engines, and bicycles. The company’s chairman today is Norbert Reithofer, and the chief designer is Karim Habib. The company's motto is “Freude am Fahren”, with it. - "With the pleasure of driving." For the English-speaking countries, the “The Ultimate Driving Machine” was also invented.
Canon (Jap. Kanon Kabusiki-Gay, “Canon”) is a multinational engineering company headquartered in Tokyo, Japan, engaged in the production of various products for fixing, processing and printing images, medical diagnostic equipment, as well as developing information solutions technology and television broadcasting. At the end of 2016, the Canon group of companies included 367 consolidated subsidiaries and employs about 198 thousand people worldwide. In addition to selling products under its own brand, Canon manufactures laser printers for HP Inc., marketed under the HP LaserJet Printers brand.
Canon sponsors a number of international public organizations, including the International Red Cross and the World Wildlife Fund. The company also takes part in cultural and sporting events, including the World Press Photo competition and the UEFA Europa League.
Coca-Cola (Coca-Cola) is a carbonated soft drink produced by The Coca-Cola Company. Coca-Cola was recognized as the most expensive brand in the world in 2005–2015 in the rating of the international research agency Interbrand. The drink is sold in more than 200 countries. According to some statistics, 94% of people all over the world have ever heard of the Coca-Cola brand.
Ford (Ford Motor Company, Ford Motor Company) is an American automotive company that manufactures cars under the Ford brand.
The fourth largest car manufacturer in the world in terms of production for the entire period of its existence; currently the third in the US after GM and Toyota, and second in Europe after Volkswagen.
It ranks ninth in the list of the largest US public companies Fortune 500 as of 2015 and 27th in the list of the world's largest global corporations 2015 Global. The company's headquarters is located in Dearborn in the Detroit suburb of Michigan.
Gap Inc. Gap Inc. (pronounced Gap) is an American company, the largest clothing retailer in the United States and the owner of the world's second largest clothing store chain. The company's headquarters is located in San Bruno, California (USA).
Google Inc. (MFA, transcription: “Google”) is an American transnational public corporation, reorganized on October 2, 2015 into the international conglomerate Alphabet Inc., a company in the Alphabet holding that invests in Internet search, cloud computing and advertising technologies. Google supports and develops a number of Internet services and products (see: List of Google services and tools) and makes a profit primarily from advertising through its AdWords program.
The company was founded by Larry Page and Sergey Brin. It was first registered as a private company on January 4, 1996, and on August 19, 2004 it began selling its shares in the stock market. Then Larry Page, Sergey Brin and Eric Schmidt agreed to work together at Google for twenty years, until 2024. From the very beginning, the stated mission of the company was “organizing world information, ensuring its accessibility and benefits for all”, and the company's unofficial slogan, invented by Google engineer Paul Backheyt: “Don't be evil” (Don't be evil). In 2003, the company moved to its current headquarters in Mountain View (California).
Google manages more than a million servers in data centers around the world and processes more than one billion searches and 24 petabytes of user data every day. The rapid growth of Google since its inception has led to the emergence of a large number of products that are not directly related to the main product of the company - the search engine. Google has such online products as the mail service Gmail, social network Google+. The company also has desktop products such as the Google Chrome browser, the Picasa photo software and the Hangouts instant messaging program. In addition, Google is developing a mobile operating system Android, used on a large number of smartphones, as well as the operating system Google Chrome OS and the Google Glass device. According to Alexa, Google’s main site, google.com, is the most visited site on the Internet, and Google’s many international sites (google.co.in, google.co.uk, etc.) are in the top hundred in traffic, as well as several other Google services sites are YouTube, Blogger and Orkut. In May 2011, the number of unique visitors to Google sites for the month for the first time exceeded 1 billion people.
According to BrandZ, Google is the most powerful brand in the world, and according to Brand-Finance, the most expensive brand in the world in 2011. In 2011, Google was recognized as the company with the best reputation in the United States, ahead of Microsoft, Sony and other companies. The dominant position of Google’s services on the market has led to criticism of the company for privacy, copyright and censorship.
Hewlett-Packard (HP, Hewlett-Packard) is one of the largest American companies in the field of information technology, which existed from 1939–2015, a supplier of hardware and software for organizations and individual consumers. Headquarters - in Palo Alto (California).
Produced measuring equipment (oscilloscopes, logic analyzers, signal generators, spectrum analyzers, etc.), electronic medical equipment and equipment for chemical analysis. In 1999, those not directly related to computers, information storage and image processing were separated into a separate company, Agilent Technologies, or Agilent.
Produced and supplied solutions in the field of IT infrastructure, personal computing systems and access devices, provided services for system integration, service support and outsourcing, produced printing devices and image display tools.
November 1, 2015 is divided into two companies: HP Inc. and Hewlett Packard Enterprise.
IBM (pronounced IBI; abbr. From the English. International Business Machines) - an American company with headquarters in Armonk (New York), one of the world's largest manufacturers and suppliers of hardware and software, as well as IT -services and consulting services.
The common nickname of the company is Big Blue, which can be translated from English as "big blue" or "blue giant." There are several versions regarding this nickname. According to one of them, the name comes from the mainframes supplied by the company in the 1950s-1960s. They were the size of a room and had a blue color. According to another theory, the nickname simply refers to the company logo. Another version claims that this name comes from the company's former dress code, which required many workers to wear shirts and blue suits.
McDonald's Corporation (the official name in Russia is “McDonald’s”) is an American corporation, until 2010 the world's largest fast-food restaurant chain operating under the franchise system. In 2010, the company ranked 2nd in the number of restaurants in the world after the Subway restaurant chain. Included in the 2016 Fortune Global 500 list (420th place). The company's headquarters is located in the suburb of Chicago Oak Brook.
Mercedes-Benz (Mercedes-Benz; German pronunciation) is a trademark and eponymous manufacturer of premium-class cars, trucks, buses and other vehicles, which is part of the German group Daimler AG. It is one of the most recognizable automotive brands in the world. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany.
The brand name was adopted in 1926 as a result of the merger of two competing firms, Benz & Cie. (founded by Karl Benz) and Daimler-Motoren-Gesellschaft (founded by Gottlieb Daimler), into a single concern - Daimler-Benz. The brand name is derived from the two most significant vehicles of the combined companies - Mercedes 1901 and Benz Patent-Motorwagen 1886.
In 2016, the Mercedes-Benz brand is estimated at 43.490 billion dollars, holding second place (after Toyota) among car manufacturing companies and ninth place among all brands in the world. BrandZ estimates that in 2016 the brand ranks 39th among the most expensive brands with a value of $ 22.708 billion.
Microsoft Corporation (pronounced "Microsoft"; usually referred to simply as Microsoft; MS abbreviation is common) is one of the largest transnational companies producing proprietary software for various types of computing equipment - personal computers, gaming consoles, PDAs, mobile phones and others, the developer The most widely used software platform in the world today is the Windows family of operating systems.
Company divisions also produce a family of Xbox game consoles, as well as accessories for personal computers (keyboards, mice, etc.). C 2012 produces its own tablet computer - Surface. Microsoft products are sold in more than 80 countries around the world, programs have been translated into more than 45 languages.
The company's headquarters is located in Redmond, Washington, USA.
The staff of the corporation on June 5, 2014 is 127,104 people.
Since November 1992, Microsoft has a representative office in Russia (Microsoft Rus LLC since July 2004).
Microsoft is under the supervision of the court as a result of the 2002 settlement agreement.
Nike, Inc. (writing a trademark in Russian - "Nike") - an American company, a world-renowned manufacturer of sportswear and footwear. Headquarters - in the city of Beaverton (Oregon). According to analysts, Nike accounts for almost 95% of the basketball shoe market in the United States. In 2012, the company employed more than 44,000 people worldwide. The brand is estimated at $ 10.7 billion and is the most valuable brand in the sports industry. From September 20, 2013, it is included in the Dow Jones Industrial Average.
The company was founded on January 25, 1964 under the name Blue Ribbon Sports, and officially became Nike, Inc. May 30, 1978. Nike sells its products under its own brand, as well as Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding and including subsidiaries Cole Haan, Hurley International and Converse. Nike also belonged to Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to clothing and equipment, the company operates retail stores called NikeTown. Nike is a sponsor of many athletes and sports teams around the world.
Nokia Corporation (Finnish. Nokia Oyj, pronounced Nokia) is a Finnish multinational company, of telecommunications equipment for mobile, fixed, broadband and IP networks.
As of the beginning of 2013, the company had a little less than 100 thousand employees, at the end of the 2000s the number of employees reached 132 thousand people. The company's products are sold in more than 150 countries around the world. From the 2000s to 2011, it occupied the largest share of the mobile phone market, as of 2012 - in second place with a share of 19% (after Samsung from 22%). In 2011-2012, Nokia began to actively cooperate with the American giant Microsoft, essentially abandoning support for its own operating system for Symbian mobile devices and the development of the operating system MeeGo, switching to the Windows Phone platform. In the fall of 2013, Nokia announced the sale of its Microsoft mobile business for 5.44 billion euros. In April 2015, a letter of intent was signed with Alcatel-Lucent, according to which this company will be acquired for 15.6 billion dollars. In May 2016, Nokia announced a collaboration with the newly created company HMD Global Oy, which will manufacture Nokia-branded phones and tablets. In a press release dated December 1, 2016, Nokia officially confirmed that it is not an investor or shareholder of HMD. Subsequently, one of the main activities of Nokia was the development of the next generation of standards for 5G mobile networks and their testing on the networks of existing telecom operators.
The company's headquarters is located in Espoo, the satellite city of Helsinki.
Pepsi ("Pepsi") is a soft carbonated drink produced by the American company PepsiCo.
PepsiCo, Inc., Pepsico is an American multinational food industry company that manufactures soft drinks and other food products. Headquartered in Perchise, New York. The company was formed in 1965 as a result of the merger of The Pepsi Cola Company with Frito Lay. More than half of the company's revenue comes from operations in the United States, and another 20% comes from Mexico, Russia, Canada, the United Kingdom, and Brazil.
Samsung Group (pronounced “Samsung Group”, Kor., Samseong Gurub, Samsŏng Gurup) is a South Korean group of companies, one of the largest chaebols, founded in 1938. In the world market it is known as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices. The main office of the company is located in Seoul.
The word “Samsung” (cor., More correct transmission of the word according to the norms of practical transcription - “samson”) in Korean means “three stars”. Possible connection of this name with the three sons of the founder of Samsung Lee Byon Chol, the youngest of whom Lee Gong-hee (sometimes his name is Lee Kun-hee - tracing from English: Lee Kun-hee) headed the company in 1987 in violation accord with which the eldest son inherits most of the family property.
Royal Dutch Shell (pronounced Royal Dutch Shell) is a Dutch-British oil and gas company, the fourth largest manufacturing company in the world, according to the Forbes Global 2000 rating (May 2014) and the first in the Fortune Global 500 rating by revenue (2013). Headquarters - in The Hague (Netherlands).
Starbucks Corporation (pronounced "Starbucks") is an American company selling coffee and a coffee shop of the same name. Founded in Seattle (WA) in 1971. The management company is Starbucks Corporation. As of December 2016, the Starbucks network united more than 24 thousand retail outlets worldwide.
Popularizing strong roasted coffee, Starbucks has established itself as a representative of the “second wave” in the US coffee business, initially distinguishing itself from other coffee companies, relying on the taste and quality of coffee sold, as well as on the quality of customer service. With the emergence in the United States in the 2000s of the third coffee wave in the field of coffee production, whose representatives focused on the high quality of coffee beans, hand grinding and easier roasting, Starbucks did not refuse to prepare espresso in automatic coffee makers for reasons of efficiency and safety .
Starbucks became a profitable venture in Seattle in the early 1980s, and despite the economic downturn that accompanied expansion in the Midwest and British Columbia in the late 1980s, the company managed to restore profitability with the start of operations in California in early 1990 -y's The first Starbucks outlet outside of North America was opened in Tokyo in 1996; subsequently, the overseas network made up a third of the company's trade enterprises.
United Parcel Service, Inc., or UPS (NYSE: UPS) , is an American company specializing in express delivery and logistics. The company's headquarters is located in Atlanta (GA).
Vodafone Group is a British company, one of the world's largest mobile operators. Headquarters - in Newbury, Berkshire.
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