The evolution of the logos of Apple, Google, Nokia, BMW, Audi and other well-known brands
The logo is the face of the brand, it must be worked out to the smallest detail, easily recognizable and well remembered. But all major world companies are forced from time to time to make some changes in their logos. First of all, this is done in order to meet new trends and remain recognizable.
In addition, changes can also be associated with more drastic changes. For example, with a sharp change in the course or philosophy of the company. Also, a new logo may appear after the brand is restarted.
Logos are great for tracking the history of not only the brand, but also the various trends that were on the market before. By the way, many different funny stories are connected with logos. For example, in the early versions of the emblem of a large American coffee company - Starbucks - you could see a girl with undisguised breasts, and the Nokia logo was fish.
As for the first Apple logo, it can be regarded as one of the most unfortunate. It's amazing how a beginner company generally managed to sell something under such a logo. But time passes and everything changes.
Amazon.com, Inc. - the American company, the largest in the world in terms of turnover among goods and services selling via the Internet  and one of the first Internet services aimed at selling real goods of mass demand. Headquartered in Seattle, Washington.
Apple (Russian Apple) - an American corporation, a manufacturer of personal and tablet computers, audio players, telephones, software. One of the pioneers in the field of personal computers  and modern multi-tasking operating systems with a graphical interface. Headquarters - in Cupertino, California.
AT & T
AT & T Inc. (ATI) is an American multinational telecommunications conglomerate headquartered in Dallas, Texas. The world's largest telecommunications company and one of the largest media conglomerates. It is the largest provider of both local and long-distance telephone services in the US, as well as the second-largest cellular operator in the United States. The largest supplier of direct satellite broadcasting in the US through DirecTV. It takes the 18th place in the list of the largest cellular operators in the world with 135 million subscribers. Occupies the 4th place in the ranking of the most expensive brands according to Brand Finance. The most respected telecommunications company in the world. In the list of the largest companies of the world Forbes Global 2000 for 2016, the conglomerate took the 12th place.
Audi AG - German automotive company in the Volkswagen Group, which specializes in the production of cars under the brand Audi. The headquarters is located in Ingolstadt (Germany). The motto is Vorsprung durch Technik (Russian Progress through technology). Chairman of the Board of Directors - Matthias Müller (Matthias Müller). The production volume in 2015 was about 1,830,334 cars. In 2012, German car experts rated the best used cars. Auto brands Audi recognized the best among used cars].
BMW AG (abbreviation from Bayerische Motoren Werke AG, with it - "Bavarian Motors") is a German manufacturer of cars, motorcycles, engines, and bicycles. The company's chairman is Norbert Reithofer, and the main designer is Karim Habib. The motto of the company is "Freude am Fahren", with it. "With pleasure at the wheel." For English-speaking countries, the "Ultimate Driving Machine" was also invented.
Canon (Japanese Kanon kabusiki-gaysya, "Canon") is a transnational engineering company headquartered in Tokyo, Japan, which produces various products for fixing, processing and printing images, medical diagnostic equipment, and developing information solutions technology and broadcasting. At the end of 2016, the Canon group of companies included 367 consolidated subsidiaries, employing about 198,000 people worldwide. In addition to selling products under its own brand, Canon produces laser printers for HP Inc., sold under the HP LaserJet Printers brand.
Canon sponsors the activities of a number of international public organizations, including the International Red Cross and the World Wildlife Fund. The company also participates in cultural and sports events, including the World Press Photo and the UEFA Europa League.
Coca-Cola (Coca-Cola) is a non-alcoholic carbonated beverage produced by The Coca-Cola Company. "Coca-Cola" was recognized as the most expensive brand in the world in 2005-2015 in the rating of the international research agency Interbrand. The drink is sold in more than 200 countries. According to some statistics, 94% of the inhabitants of the whole planet have at least once heard of the Coca-Cola brand.
Ford (Ford Motor Company, Ford Motor Company) is an American automotive company, a manufacturer of cars under the brand Ford.
The world's fourth largest car manufacturer by volume of output for the entire period of its existence; currently - the third in the US market after GM and Toyota, and the second in Europe after Volkswagen.
It ranks ninth in the list of the largest public US companies Fortune 500 as of 2015 and 27th in the list of the world's largest corporations Global 500 2015. The company's headquarters are located in the city of Dearborn in the suburbs of Detroit, Michigan.
Gap Inc. Gap Inc. (pronounced Gap) is an American company, the largest clothing retailer in the US and the owner of the world's second-largest chain of clothing stores. Headquartered in San Bruno, California (USA).
Google Inc. (MFA, transcription: "Google") is an American transnational public corporation reorganized on October 2, 2015 into the international conglomerate Alphabet Inc., a company in the Alphabet holding company investing in Internet search, cloud computing and advertising technologies. Google supports and develops a number of Internet services and products (see: List of Google services and tools) and earns profits primarily from advertising through its AdWords program.
The company was founded by Larry Page and Sergey Brin. For the first time it was registered as a private company on January 4, 1996, and on August 19, 2004, began selling its shares on the stock market. Then Larry Page, Sergey Brin and Eric Schmidt agreed to work together in Google for twenty years, until 2024. The stated mission of the company from the very beginning was "the organization of world information, ensuring its accessibility and benefits for all", and the unofficial slogan of the company, invented by Google engineer Paul Buchheit: "Do not be evil" (English Do not be evil). In 2003, the company moved to its current headquarters in Mountain View, California.
Google manages more than a million servers in data centers around the world and processes more than one billion search queries and 24 petabytes of user data every day. The rapid growth of Google since its inception led to the emergence of a large number of products not directly related to the company's main product - the search engine. Google has online products such as Gmail, Google+ social networking. The company also has desktop products, such as Google Chrome browser, Picasa photo software and Hangouts instant messaging software. In addition, Google is developing a mobile operating system Android, used on a large number of smartphones, as well as the operating system Google Chrome OS and the device Google Glass. According to Alexa, Google's main website - google.com - is the most visited Internet site, and numerous international Google sites (google.co.in, google.co.uk, etc.) are in the top 100 by attendance, like Several other Google sites - YouTube, Blogger and Orkut. In May 2011, the number of unique visitors to Google sites for the first time exceeded 1 billion people.
According to BrandZ, Google - the most powerful brand in the world, and according to the version of Brand-Finance - the most expensive brand in the world in 2011. In 2011, Google was recognized by the company with the best reputation in the US, ahead of Microsoft, Sony and other companies. The dominant position of Google services on the market leads to criticism of the company on privacy, copyright and censorship.
Hewlett-Packard (HP, Hewlett-Packard) - one of the largest American companies in the field of information technology, existed in the period 1939-2015, a provider of hardware and software for organizations and individual consumers. Headquarters - in Palo Alto (California).
Manufactured measuring equipment (oscilloscopes, logic analyzers, signal generators, spectrum analyzers, etc.), electronic medical equipment and equipment for chemical analysis. In 1999, not directly related to computers, information storage and image processing, were allocated to a separate company Agilent Technologies, or Agilent.
Manufactured and supplied solutions in the field of IT infrastructure, personal computing systems and access devices, provided system integration services, service support and outsourcing, produced printing devices and image output devices.
November 1, 2015 is divided into two companies: HP Inc. and Hewlett Packard Enterprise.
IBM (pronounced Ai-bi-em, abbr. From English International Business Machines) is an American company headquartered in Armonk, New York, one of the world's largest manufacturers and suppliers of hardware and software, as well as IT -services and consulting services.
The widespread nickname of the company is Big Blue, which can be translated from English as "big blue" or "blue giant". There are several versions regarding this nickname. According to one of them, the name came from mainframe, supplied by the company in the 1950s-1960s. They were the size of a room and had a blue color. According to another theory, the nickname simply refers to the company logo. Another version claims that this name comes from the company's former dress code, which required many workers to wear shirts and blue suits.
McDonald's Corporation (the official name in Russia - McDonald's) is an American corporation, until 2010 the world's largest chain of fast food restaurants operating on a franchise system. In 2010, the company took the second place in terms of the number of restaurants around the world after the restaurant network Subway. Included in the list of Fortune Global 500 in 2016 (420th place). The company's headquarters is located in the suburbs of Chicago Oak Brook.
Mercedes-Benz (Mercedes-Benz, German pronunciation) is a trademark and the company of the premium class cars, trucks, buses and other vehicles of the German concern Daimler AG. It is one of the most recognizable automotive brands in the world. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany.
The name of the trademark was adopted in 1926 as a result of the merger of two competing firms, Benz & Cie. (founded by Karl Benz) and Daimler-Motoren-Gesellschaft (founded by Gottlieb Daimler), into a single concern - Daimler-Benz. The name of the brand is formed from the two most significant vehicles of the merged companies - Mercedes 1901 and Benz Patent-Motorwagen in 1886.
In 2016, the Mercedes-Benz brand is estimated at 43.490 billion dollars, holding the second place (after Toyota) among car manufacturers and the ninth place among all brands of the world. According to BrandZ, in 2016 the brand ranks 39th among the most expensive brands with a value of 22.708 billion dollars.
Microsoft Corporation (pronounced "Microsoft", usually referred to simply as Microsoft, commonplace for shortening MS) is one of the largest multinational companies for the production of proprietary software for various kinds of computer equipment - personal computers, game consoles, PDAs, mobile phones and others, the developer the most widespread at the moment in the world of the software platform - the family of Windows operating systems.
The company's divisions also produce a family of Xbox gaming consoles, as well as accessories for personal computers (keyboards, mice, etc.). Since 2012, produces its own tablet computer - Surface. Microsoft products are sold in more than 80 countries, the programs are translated into more than 45 languages.
Headquartered in Redmond, Washington, USA.
The staff of the Corporation as of June 5, 2014 is 127,104 people.
On the territory of Russia since November 1992, there is a representative office of Microsoft (since July 2004 - Microsoft Rus LLC).
Microsoft is under the supervision of the court as a result of the 2002 settlement agreement.
Nike, Inc. (writing a trademark in Russian - "Nike") - an American company, the world-famous manufacturer of sportswear and footwear. Headquarters - in the city of Beaverton (Oregon). According to analysts, Nike owns almost 95% of the US basketball market. In 2012, the company employed more than 44,000 people around the world. The brand is estimated at $ 10.7 billion and is the most valuable trademark in the sports industry. Since September 20, 2013 is part of the Dow Jones Industrial Index.
The company was founded on January 25, 1964 under the name Blue Ribbon Sports, and officially became Nike, Inc. May 30, 1978. Nike sells its products under its own brand, as well as Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding and also under the subsidiaries of Cole Haan, Hurley International and Converse. Nike also belonged to Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to the production of clothing and equipment, the company operates retail stores called NikeTown. Nike is the sponsor of many athletes and sports teams around the world.
Nokia Corporation (Finnish Nokia Oyj, pronounced nokia) is a Finnish multinational company, a telecommunications equipment for mobile, fixed, broadband and IP networks.
As of early 2013, the company employed a little less than 100 thousand employees, in the late 2000s the number of employees reached 132 thousand people. The company's products are sold in more than 150 countries. From 2000 to 2011, it occupied the largest share in the mobile phone market, as of 2012 - in second place with a share of 19% (after Samsung with 22%). In 2011-2012, Nokia began to actively cooperate with the American giant Microsoft, essentially abandoning its support for its own operating system for Symbian mobile devices and the development of the operating system MeeGo, moving to the Windows Phone platform. In the fall of 2013, Nokia announced the sale of its mobile business to Microsoft for 5.44 billion euros. In April 2015, a contract of intent was signed with Alcatel-Lucent, according to which the company will be acquired for $ 15.6 billion. In May 2016, Nokia announced a partnership with the newly established company HMD Global Oy, which will produce phones and tablets under the Nokia brand. In a press release dated December 1, 2016, Nokia officially confirmed that it is not an investor or a shareholder of HMD. Subsequently, one of the main activities of Nokia was the development of the next generation of standards for mobile communication networks 5G and their testing on the networks of existing telecom operators.
The company's headquarters is in Espoo, the satellite city of Helsinki.
Pepsi (Pepsi) is a non-alcoholic carbonated drink produced by the American company PepsiCo.
PepsiCo, Inc., PepsiCo is an American transnational company in the food industry, a producer of soft drinks and other food products. Headquarters are in Perchese, New York. The company was formed in 1965 as a result of the merger of The Pepsi Cola Company with the company Frito Lay. More than half of the company's revenue is generated in the US, another 20% is in Mexico, Russia, Canada, the United Kingdom and Brazil.
Samsung Group (произносится «Самсунг Груп», кор., Samseong Gurub, Samsŏng Gurup) — южнокорейская группа компаний, один из крупнейших чеболей, основанный в 1938 году. На мировом рынке известен как производитель высокотехнологичных компонентов, телекоммуникационного оборудования, бытовой техники, аудио- и видеоустройств. Главный офис компании расположен в Сеуле.
Слово «Самсунг» (кор., более правильная передача слова по нормам практической транскрипции — «сáмсон») в корейском языке означает «три звезды». Возможна связь такого названия с тремя сыновьями основателя Samsung Ли Бён Чхоля, младший из которых Ли Гон Хи (иногда его имя пишется Ли Кун Хи — калька с английского: Lee Kun-hee) возглавил компанию в 1987 году в нарушение всех восточных традиций наследования, в согласии с которыми старший сын наследует большую часть семейной собственности.
Royal Dutch Shell (произносится Роял Датч Шелл) — нидерландско-британская нефтегазовая компания, четвёртая по величине активов производственная компания в мире, согласно рейтингу Forbes Global 2000 (май 2014 года) и первая в рейтинге Fortune Global 500 по величине выручки (2013 год). Штаб-квартира — в Гааге (Нидерланды).
Starbucks Corporation (произносится «Старбáкс») — американская компания по продаже кофе и одноимённая сеть кофеен. Основана в Сиэтле (штат Вашингтон) в 1971 году. The management company is Starbucks Corporation. На декабрь 2016 года сеть Starbucks объединяла свыше 24 тысяч торговых точек по всему миру.
Популяризуя кофе сильной обжарки, компания Starbucks зарекомендовала себя как представитель «второй волны» в кофейном бизнесе США, изначально выделив себя из числа прочих кофейных предприятий, сделав ставку на вкус и качество продаваемого кофе, равно как и на качество обслуживания клиентов. С возникновением в США в 2000-х годах «третьей кофейной волны» в области производства кофе, представители которой сделали упор на высокое качество кофейных зёрен, ручной помол и более лёгкую обжарку, Starbucks не отказалась от приготовления эспрессо в автоматических кофеварках из соображений эффективности и безопасности.
Компания Starbucks стала прибыльным предприятием в Сиэттле в начале 1980-х годов, и, несмотря на экономический спад, сопровождавший расширение деятельности на Средний Запад и в Британскую Колумбию в конце 1980-х, компании удалось восстановить прибыльность с началом деятельности в штате Калифорния в начале 1990-х годов. Первая торговая точка Starbucks за пределами Северной Америки была открыта в Токио в 1996 году; впоследствии заграничная сеть составила треть торговых предприятий компании.
United Parcel Service, Inc., или UPS (NYSE: UPS) , — американская компания, специализирующаяся на экспресс-доставке и логистике. Штаб-квартира компании расположена в Атланте (штат Джорджия).
«Во́дафон груп» («Vodafone Group») — британская компания, один из крупнейших в мире операторов сотовой связи. Штаб-квартира — в Ньюбери, графство Беркшир.
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