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Logos, the meaning of which you did not even guess

Смысл логотипов брендов

The logo is the face of the brand, it should be worked out to the smallest detail, easily recognizable and well remembered. But all the major global companies are forced to make some changes to their logos from time to time. First of all, this is done in order to comply with new trends and remain recognizable.

In addition to this change may be associated with more radical changes. For example, with a sharp change of course or company philosophy. Also, a new logo may appear after restarting the brand.

Have you ever thought about looking at logos and names of famous brands, what inspired designers to create them, what is their story? Or maybe they even appeared by chance?

We in asked this question and today we will tell you about the most interesting of them.

Walt disney pictures

Walt Disney Pictures - Смысл логотипов брендов

The logo of the most famous cartoon studio in the world has always depicted a fairytale castle.

Initially, its prototype was German Neuschwanstein.

But in 2006 he was replaced by Cinderella Castle from Disneyland Paris.


Lego - Смысл логотипов брендов

The name of the Danish toy manufacturer LEGO comes from the abbreviation of the Danish phrase “leg godt” - “play well”.


Fanta - Смысл логотипов брендов

Max Kite, who was responsible for the work of the Coca-Cola division in Germany during the Second World War, decided to create a new product.

The name of the drink was the result of a collective discussion that began with Kite calling for participants to “use their imagination” (in German, “Fantasie”), to which one of those present, Joe Knipp, immediately said “Fanta!”.


Nintendo - Смысл логотипов брендов

The compound name consists of 3 Japanese characters "Nin-ten-do", which can be translated as "Leave good luck to heaven."


Pandora - Смысл логотипов брендов

Not without mythology in the name of the Pandora jewelry house based in Denmark.

In ancient Greek, it translates as "all gifted."

According to mythology, Pandora was the first woman created at the behest of Zeus to punish people for the abduction for them of Prometheus divine fire.


Cadillac  - Смысл логотипов брендов

The luxury car brand Cadillac got its name on behalf of the ancestor of the company's founder, mechanic Henry Leland - French colonial administrator and commander Antoine Lome de Lamotte de Cadillac.


Durex - Смысл логотипов брендов

The British brand of contraceptives Durex is an abbreviation of Durable, Reliable, Excellence (strength, reliability, superiority).


Levis - Смысл логотипов брендов

The goal of some companies is to announce that using their brand will improve part of our life.

What did Levy do with the logo to convey this information?

He ingeniously hid the part of the body that most of us want to emphasize when wearing jeans.

If you have not seen this before, now you will always see it.


Ebay - Смысл логотипов брендов

The company's founder, Pierre Omidyar, created an analogue of the site even during his work for the Echo Bay Technology Group, whose office was located in Echo Bay (Nevada).

Omidyar wanted to register the site “”, but then it turned out that the name was already taken, and he shortened it to “”.

Nevertheless, many people think that ebay is the abbreviated "Electronic Bay" ("electronic bay").


Samsung - Смысл логотипов брендов

“Sam” in Korean means “three”, “sung” is a star.

Thus, literally Samsung can be translated as "three stars".

The number three is something "big, numerous and powerful."


Sega - Смысл логотипов брендов

This name is short for Service Games of Japan.

The company originally engaged in the supply of pinball machines to the country's military bases.


Audi - Смысл логотипов брендов

At first glance, the Audi logo is simple and straightforward, but not so simple as it seems.

Each of the four rings symbolizes one of the four founding companies of the Audi concern in 1932: DKW, Horch, Wanderer and Audi.

lfa Romeo

lfa Romeo - Смысл логотипов брендов

The emblem of Alfa Romeo hides deep historical motifs - the red cross migrated from the flag of the Milan municipality, the bloodthirsty dragon is a symbol of the ancient Visconti family that once ruled Lombardy, however, dragon-bearing machines throughout their history have killed far less people than other brands.


Comparison of corporations and their trademarks (brands) or the illusion of choice ...

The evolution of logos , Apple, Google, Nokia, BMW, Audi and other well-known brands.

People were asked to draw logos of famous brands from memory, and they failed.