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Logos, the meaning of which you did not even guess

Смысл логотипов брендов

The logo is the face of the brand, it must be worked out to the smallest detail, easily recognizable and well remembered. But all major global companies are forced to make some changes to their logos from time to time. First of all, this is done in order to comply with new trends and remain recognizable.

In addition to this, changes can be associated with more dramatic changes. For example, with a sharp change of course or company philosophy. Also, a new logo may appear after a brand restart.

Have you ever thought when looking at the logos and names of famous brands, what inspired designers to create them, what is their story? Or maybe they even appeared by chance?

We at asked ourselves this question and today we will tell you about the most interesting of them.

Walt disney pictures

Walt Disney Pictures - Смысл логотипов брендов

The logo of the most famous animation studio in the world has always depicted a fairytale castle.

Initially, its prototype was German Neuschwanstein.

But in 2006 he was replaced by Cinderella's Castle from Disneyland Paris.


Lego - Смысл логотипов брендов

The name of the Danish toy company LEGO comes from the abbreviation of the Danish phrase "leg godt" - "play well."


Fanta - Смысл логотипов брендов

Max Kite, who was responsible for the Coca-Cola business in Germany during World War II, decided to create a new product.

The name of the drink was the result of a collective discussion that began with Kite urging the participants to “use their imagination” (in German - “Fantasie”), to which one of those present, Joe Knipp, immediately said “Fanta!”


Nintendo - Смысл логотипов брендов

The composite name of the 3 Japanese characters "Nin-ten-do", which can be translated as "Leave good luck to heaven."


Pandora - Смысл логотипов брендов

There was a mythology in the name of the Danish-based jewelry house Pandora.

From ancient Greek it is translated as "gifted to everyone."

According to mythology, Pandora was the first woman created at the behest of Zeus to punish people for the abduction of divine fire for them by Prometheus.


Cadillac - Смысл логотипов брендов

The luxury car brand Cadillac got its name from the name of the ancestor of the company's founder, the mechanic Henry Leland, the French colonial administrator and military commander Antoine Lome de Lamot de Cadillac.


Durex - Смысл логотипов брендов

The British brand of contraceptives Durex is an abbreviation for Durable, Reliable, Excellence (strength, reliability, superiority).


Levis - Смысл логотипов брендов

The goal of some companies is to report that using their brand will improve part of our lives.

What did Levy do with the logo to convey this information?

He ingeniously hid the part of the body that most of us want to emphasize when wearing jeans.

If you have not seen this before, now you will always see it.


Ebay - Смысл логотипов брендов

The founder of the company, Pierre Omidyar, created an analogue of the site while he was working for the company Echo Bay Technology Group, whose office was located in Echo Bay (Nevada).

Omidyar wanted to register the site “”, but it turned out that the name was already taken, and he reduced it to “”.

Nevertheless, many people think that ebay is an abbreviated "Electronic Bay" ("electronic bay").


Samsung - Смысл логотипов брендов

“Sam” in Korean means “three,” “sung” is a star.

Thus, literally Samsung can be translated as "three stars."

The number three represents something "large, numerous, and powerful."


Sega - Смысл логотипов брендов

This name is short for Service Games of Japan.

The company was originally engaged in the supply of pinball machines to the country's military bases.


Audi - Смысл логотипов брендов

At first glance, the Audi logo is simple and straightforward, but not so simple as it seems.

Each of the four rings symbolizes one of the four founding companies of Audi in 1932: DKW, Horch, Wanderer and Audi.

lfa romeo

lfa Romeo - Смысл логотипов брендов

The emblem of Alfa Romeo conceals deep historical motives - the red cross migrated from the flag of the Milan municipality, the bloodthirsty dragon - a symbol of the ancient Visconti family that once ruled Lombardy, however, dragon-bearing cars have killed far fewer people in their entire history than other brands.


Comparison of corporations and their trademarks (brands) or Illusion of choice ...

The evolution of logos , Apple, Google, Nokia, BMW, Audi and other well-known brands.

People were asked from memory to draw logos of famous brands , and they could not cope.