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Logos, the meaning of which you did not even guess

Смысл логотипов брендов

The logo is the face of the brand, it must be worked out to the smallest detail, easily recognizable and well remembered. But all major world companies are forced from time to time to make some changes in their logos. First of all, this is done in order to meet new trends and remain recognizable.

In addition, changes can also be associated with more drastic changes. For example, with a sharp change in the course or philosophy of the company. Also, a new logo may appear after the brand is restarted.

Have you ever thought about looking at the logos and names of famous brands, what inspired designers to create them, what is their story? Or maybe they even happened by chance?

We in asked this question and today we will tell you about the most interesting of them.

Walt Disney Pictures

Walt Disney Pictures - Смысл логотипов брендов

The logo of the most famous animation studio in the world has always been a fairy-tale castle.

Initially, its prototype was the German Neuschwanstein.

But in 2006 he was replaced by Cinderella's Castle from Disneyland in Paris.


Lego - Смысл логотипов брендов

The name of the Danish toy company LEGO comes from the abbreviation of the Danish phrase "leg godt" - "good play".


Fanta - Смысл логотипов брендов

Max Kite, who was in charge of the Coca-Cola division in Germany during the Second World War, decided to create a new product.

The name of the drink was the result of a collective discussion that began with Kait's call for participants to "use their imagination" (in German - "Fantasie"), to which one of the present, Joe Knipp, immediately pronounced "Fanta!".


Nintendo - Смысл логотипов брендов

Compound name of 3 Japanese characters "Nin-ten-do", which can be translated as "Leave Fortune to Heaven".


Pandora - Смысл логотипов брендов

There was no mythology in the name of the jewelry house Pandora, based in Denmark.

From Ancient Greek it is translated as "all gifted".

According to mythology, Pandora was the first woman created at the behest of Zeus to punish people for kidnapping Prometheus of the divine fire for them.


Cadillac - Смысл логотипов брендов

The brand of luxury cars Cadillac got its name on behalf of the ancestor of the company's founder, the mechanic Henry Liland - the French colonial administrator and military leader Antoine Lome de Lamotte de Cadillac.


Durex - Смысл логотипов брендов

The British brand of contraceptives Durex is an abbreviation of Durable, Reliable, Excellence (durability, reliability, superiority).


Levis - Смысл логотипов брендов

The purpose of some companies is to inform that using their brand will improve part of our life.

What did Levy do with the logo to convey this information?

He inventively concealed that part of the body that most of us want to emphasize when wearing jeans.

If you have not seen this before, now you will always see this.


Ebay - Смысл логотипов брендов

The founder of the company Pierre Omidyar created an analogue of the site during his work for the company Echo Bay Technology Group, whose office was located in the town of Echo Bay (Nevada).

Omidyar wanted to register the site "", but it turned out that the name was already taken, and he reduced it to "".

Nevertheless, many people think that ebay is the abbreviated "Electronic Bay" ("electronic bay").


Samsung - Смысл логотипов брендов

"Sam" in Korean means "three", "sung" is a star.

Thus, literally Samsung can be translated as "three stars".

The number three is something "big, large and powerful."


Sega - Смысл логотипов брендов

This name is short for "Service Games of Japan".

The company initially engaged in the supply of machines for playing pinball on the military bases of the country.


Audi - Смысл логотипов брендов

At first glance, the Audi logo is simple and understandable, but not everything is as simple as it seems.

Each of the four rings symbolizes one of the four founding companies of Audi in 1932: DKW, Horch, Wanderer and Audi.

lfa Romeo

lfa Romeo - Смысл логотипов брендов

The Alfa Romeo logo contains deep historical motifs - the red cross has migrated from the flag of the Milan municipality, the bloodthirsty dragon is a symbol of the ancient family of Visconti, once ruled by Lombardy, however, dragon-bearing cars have killed far fewer people than the other brands in their history.


Comparison of corporations and their brands (brands) or Illusion of choice ...

Evolution of logos , Apple, Google, Nokia, BMW, Audi and other well-known brands.

People were asked to draw from the memory logos of famous brands , and they did not manage.