- Flowers and plants
- Aquarium and fish
- For work
- For site
- For training
- Postal Codes of Ukraine
- Digital Libraries
- Registers of Ukraine
- Old Brewing Books
- Dictionary of Old Slavonic words
- All Pelevin's novels
- 50 books for children
- Strugatsky, compositions in 33 volumes
- Posts by Leonardo da Vinci
- Human behavior biology
|the main Marketing Marketing Basics - Kotler Philip|
Marketing Basics - Kotler Philip
When choosing marketing strategies for individual products, a marketer has to develop a number of product classifications based on the characteristics inherent in these products.
According to the degree of inherent durability or tangibility, goods can be divided into the following three groups5:
Durable goods are tangible goods that usually withstand repeated use. Examples of such products include refrigerators, machine tools, and clothing.
Non-durable goods - tangible goods that are fully consumed in one or more cycles of use. Examples of such products are beer, soap, salt.
Services - objects of sale in the form of actions, benefits or gratifications. Examples of such products include a haircut at the hairdresser or repair work.
(Due to the fact that in modern society services are becoming increasingly important, their marketing will be described in detail in Chapter 19.)