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Marketing Basics - Kotler Philip

Issues for discussion

1. The entry of IBM Corporation into the home computer market will help rather than hurt its competitors. Comment on this statement.

2. The main task of the stage of forming ideas is to limit the number of proposed ideas for new products. Comment on this statement,

3. At what stage in the development of a new product do they first come into contact with consumers? Give a brief explanation

4. Tell us about the types of testing under market conditions that you would offer for the following new products: a) Clarol hair care product, b) American Motors truck series, c) Samsonit plastic suitcases.

5. Tell us about the role and importance of the costs of sales promotion at each stage of the product life cycle.

6. The manager is unable to do anything if the goods have already entered the stage of decline. Comment on this statement.