- Flowers and plants
- Aquarium and fish
- For work
- For site
- For training
- Postal Codes of Ukraine
- Digital Libraries
- Registers of Ukraine
- Old Brewing Books
- Dictionary of Old Slavonic words
- All Pelevin's novels
- 50 books for children
- Strugatsky, compositions in 33 volumes
- Posts by Leonardo da Vinci
- Human behavior biology
|the main Marketing Marketing Basics - Kotler Philip|
Marketing Basics - Kotler Philip
1. The entry of IBM Corporation into the home computer market will help rather than hurt its competitors. Comment on this statement.
2. The main task of the stage of forming ideas is to limit the number of proposed ideas for new products. Comment on this statement,
3. At what stage in the development of a new product do they first come into contact with consumers? Give a brief explanation
4. Tell us about the types of testing under market conditions that you would offer for the following new products: a) Clarol hair care product, b) American Motors truck series, c) Samsonit plastic suitcases.
5. Tell us about the role and importance of the costs of sales promotion at each stage of the product life cycle.
6. The manager is unable to do anything if the goods have already entered the stage of decline. Comment on this statement.