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Business plan: technology of cutting and obgruntuvannya - Pokropivniy S. F.,

2.3. Viyavlennya strong and weak side_firm

Internal analysis - a process of evaluating factors, yakі piddayutsya management and control, tbto factors, scho є due to dyalnostі chi lack of dyalnosti most pіdpriєmtsya.

The head of the task is the internal analysis of the pole at the manifested strong and weak sides of the company. What are also the strengths of firmi? Naybilsh serioznuyu a problem in whether business should become competition. I’m usually joking about the fact that I’m kidding for my company, such a market, and I’m dearly outdated. For the whole range of requirements, it is unique, original, original, or otherwise competitive as a competitor. The very stench itself becomes the strength of the company, the bet is on business. On the other hand, the weak side is the price of marriage, which is in the case of competitors rivals.

Існує Bagato Aspects of Diyalnosti, you can see the strengths of the company. To order the process of evaluating in the framework of the internal analysis, you can also view the following functionalities and resources:

  • marketing;
  • virobnitstvo;
  • staff;
  • dosljennya i rozrobki;
  • finance.

1. Marketing . p_dpriєmets peredusim maє chitko usvidomlyuvati, but the very seller is selling, to whom the sale is that for whom the comrade to buy it? You should know how to get food, you need to conduct an analysis of the number of warehouses of the marketing complex (technical and operational characteristics of the product, the main product price, the way to sell the product to the market, goods). Zrobiti tse treba, shukayuchi’s sacrificing between the most powerful methods and competitive methods. For an assessment of the strong and weak sides of the company, I will look at the marketing functions often so that they are powered up:

  • Can you get a ride, as your product is safe?
  • Chi є is your product competitive in terms of brightness, price, performance characteristics, ways to market, sales (market) realizatsii?
  • At the previous stage of technical and economic old re-introduction of your products?
  • Can you vi (that yak shvidko) expand the range of products, but thoroughly produce?

2. Virobnitstvo . Competitiveness of products with a significant world to lay the foundation for the realization of viral functions. Yakіsnі syrovina y materialі, today ustatkuvannya, pretrimannya vimog technology is thinly є zaurekuyu efficiency and virobnoststva and high quality products. Ahead of the announcement about the virologic potential of the company, we will provide you with the latest information on such power:

  • Do you have problems with the posters of Syrovini and the materials?
  • Чи відповідає with the present vimogas ustakuvannya firmi?
  • Chi vіdpovіdaє technology virobnitzstva products with vimogs today?
  • Yakim є Riven Victorian viral needs?

3. The staff. Success in business has to lay down the knowledge of the world, especially the professional skills of the staff and the installation of the robot. From now on, the characteristics of the staff also recognize the strengths and weaknesses of the company. Z'yasuvati tse to suppose such nutrition:

  • What are the apparent employees of the company who have positive features, how to qualify, how to get robots, put them before robots?
  • Chi may pracivniki read the announcement about the freedom of living?
  • How can I pay a price for a company with a middle price for a galuz?
  • What is the problem of staffing in the company?
  • Yakoyu є plinnіst frames at the company?

4. Submission and delivery. Vizhivannya companies in a timely and safe environment to lay down and vіd ії Ії інnovatsіynogo potential, the ability to produce and realize the technology, technology, organization and innovation. Zmagannya at tsiy spheres є with one of the key factors in time in the baggage halls of business. For the assessment of strong and weak sides of the company in the sphere of prejudice and rozrobok often victorious as well as nutrition:

  • Is Chi hijacked by the production of company patents, trademarks, property rights?
  • Chi fіrma maє namіr learn new types of products? How often is ya ce robitime?
  • Do they have to win at virobnitz products, licenses, know-how, industrial secrets to skinny?

5. Finance. Kintsev’s pid bag has strong and weak sides in the market in viral and viral areas, especially for staff, and the amount of money allocated to financial indicators. Vidtak financial analysis yes, more precisely, about profitability and efficiency of robotic firms. In addition, the results of such an analysis with indicators of similarity of firms, it is possible to:

  • The availability of overhead vitrats, vitrats for syringes and materials, payment of benefits.
  • Rivne (high, low, low) vitrate on virobnitstvo and realizatsiyu products.
  • Shvidkost turnover of stock of material values, increased purchases of goods.
  • Rіven іkvіdnostі activіv fіrmi skinny.

it is practical for the analysis and evaluation of strong and weak sides of the company often to form a balance sheet (table. 2.3). Assets balance to become unique, specific, special features, group for functional types of resources. Prior to balancing the balance with the maximum amount of active assets, internal factors are included, which can compete with the competitiveness of enterprises.

Such filed additional help:

1) zones that require special respect (weaknesses);

2) zones on which you can spiral in the process of developing strategic strategies (strengths).

The process of evaluating the igneous camp ends with an instant SWOT-analysis. SWOT - the most abbreviated word for words:

S - strength - strength;

W - weakness - weakness;

O - opportunities - mozhlivostі;

T - treats - threaten.

The essence of SWOT analysis of the pole in the portions of the strong and weak sides of the company with poten tial, familiar surroundings and threats to the business with the method:

1) a joke of positive synergies: strengths / cohesion;

2) consolidation of negative synergies: weaknesses / opportunities to threaten.

In the process of a SWOT-analysis, you need to know how to get power:

1. How are the main problems of the company with strengths and weaknesses, as well as some cohesive, basic furnishings and threats?

2. Can I do it myself, by the way, by the way, strengths and hidden factors for the main problems of the firm?

3. How can you utter chi maximally change the flow of weaknesses and threats?

Table 2.3

Balance of strong and weak sides of companies

Strong sides of the company

Weak sides of the company

Specificity, unique characteristics of the sphere:

  1. Marketing
  1. .
  2. .
  3. .
  1. Virobnitstva
  1. .
  2. .
  3. .
  1. Staff
  1. .
  2. .
  3. .
  1. Doslidzhen i rozrobok
  1. .
  2. .
  3. .
  1. Finance
  1. .
  2. .
  3. .
Yakostі, who is married to a company сф spheres:
  1. Marketing
  1. .
  2. .
  3. .
  1. Virobnitstva
  1. .
  2. .
  3. .
  1. Staff
  1. .
  2. .
  3. .
  1. Doslidzhen i rozrobok
  1. .
  2. .
  3. .
  1. Finance
  1. .
  2. .
  3. .