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Commodity Innovation Policy - Kardash V. Ya., Pavlenko І. BUT.

1.2. Marketing rozumіnnya product

Nayposhirenіsha scheme for the product of zdabіlshogo peredachacha nayavnіst trekh yogo rіvnіv:

1. Golovna vigoda chi posluga - conceived product.

2. Vlastivost, packaging, brand, brand, style and design, to characterize the goods with the real one.

3. The installation of the owner, the loan and the guarantee, the guarantor, the sale of the service, and the understanding of the product of the goods (Fig. 5).

Three r_vnі product

Fig. 5. Three rvnі product

Product after conception - the purpose of a swift zagalnogo ponyattya the goods in the whole. Zavdannya marketer - zyasuvati prikhovanі for be-yim goods consumer i sell is not the most authority vivrob, ale vigodi vіdnogo. Іnakshche kanasuchi, first rіven to be connected with the head of the product, consumption, yak vіn zadovolnyaє. In tsomu context nabula wide wider dumka vіdomogo amerikanskogo ekonomіsta T. Levita about those who just said “I didn’t bury it with a diameter of 10 mm, but open with a diameter of 10 mm.” It means that the bureau of expensive prices is not selling the cruise, but the romance, the evening, it can be enjoyed by the people, the development of the purchase. Do not warto nedootnіnuvati sozh i those, sci e virobniki sell not only comrades, but th symbols, tobto people іnkoli bathe speech not tіlki through їхня corisnіst, and for demonstration of their social status that their own Іndivіdualnі. Tom was alone with the marketing of more accurate designation of the product of goods, which can be bought by consumers, who look at the consumer’s goods, and do not have a technical description of the technical staff.

In the theory of practical marketing, the product was conceived as a product for the idea, the tobto product is the concrete result of the product, the development of the product, the actual physical power, the power of the authorities, the mother, the mother, and the real power. The product is matched with the main functions of power, which is worth buying. Vin is the head of a demonstration, for example, for barking, pobutu, defending a virobot, and then. Otzhe, product - tse nabir values, tobto sukupnіst іззых вигод, mark, power and riches, just to be satisfied with the specific consumer and bazhannya spzhivacha. The product can be named according to utilities and symbolic values, which are intended for the functions, social, psychological, psychological, psychological, economic, social and psychological, economic and social, psychological, psychological and economic, bazhan, knowledge and imperative, and for that reason, you will need to use the same figure, and you will not need to use the same pattern, and you will not need to go to the figure, and you will not need to go to the object, and you will not need to go to the heading, then you will need to use your own

Yak goods in real v_lenn_ product maє vіdpovіdny r_ven yakostі, vlasnu packaging, brand name, need neobhіdnyh minds for saving that delivery. Remain in the inquiries called Inkoli name marketing marketing product.

Product from p_dkrіplennyam - tse sukupn_st vikoristanih mozhlivosti to force the product on the market in the most competitive way. Discontinuing technological motivation Pіdkrіplennya product to get more all the way in the face of the marketing tools. Odnієyu z nayvazhlіshih rice dіyalnostі fakhіvtsya with marketing є vm_nnya vnachnati the value of p_dkrіplennya to goods, obruntovuvati її ekonomіchnu efektivn_st.

Naiposhiren_ way to pіdkrіplennya product є on the purchase of v_strochki payment, tobto actually not on the partners ’credit, in this ¬ ykogo dorіvnyє schaynaymshe sum_ bank_vіvskogo vіdsotka:

Sumi Formula Formula

de Pk - soum pidtrimki;

C - purchase price;

D - termіn vіdstrochki;

r - bank account.

So, for example, pay for the goods for 40 days, the bank is 15% і purchase price 500 tis. UAH., the value of p_dkrіplennya becomes

Sumi Formula Formula

For the regular supply of goods (especially with respect to the industrial enterprises) of great importance to the production of goods and services, but also for the supply of products, products, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, supplies, products, products, products, supplies, products, products, supplies, products, products, products, products, products, products, products, products, products, products, products, products, products, products, supplies, products, supplies, products, products, products, supplies, products, products, products, supplies, products, products, products, supplies, products, products, products, etc. Optimal є such a delivery party, a yak for the protection of the minimunal sumarnite vitrati (Sm. S) on the side of the smith (Sm.p) і zberіgannya (Sm. S) materials, tobto

Cm = Cm + Cm ® min.

Vihodyachi іz zagalnov_domih matematicheskih law_rnosti, the value of the part of the product is optimal for the formula:

Formula Minimum Sugar Vitrat

de D - rishny zakup zakup_vl_ specific type of product in natural virazі, od .;

F - Vitrati Spozhivacha on the service of the purchase of goods, UAH;

r - vitrati, depending on the purchase of material resources,% of goods from other stocks and stocks;

k - price “free warehouse of purchase” of one material resource, UAH

The value of ppdkrіplennya Pp rozrakhovuyatsya yak rіznitsya mіzh naivnym rіvnym vitrat on zapechenchenn pozhpozhivacha in goods і і rіvnem vitraty for delivery of supply minds, ordered by postmaster:

Pn = (rn + Onn) - (rz + Oznz)

de rz, rn - vitrati on zberіgannya tovіr for proponi ¬ i of open minds;

Oz, He is the vitrati spozhivacha on the service of the purchase of goods for the proponents of the new minds;

nz, nn - it is registered and the delivery rate is clear.

Practical values ​​of the size of the mold in the form of a post as a postmaster of the need for the supply of products do not repair difficult.

So, for example, in the post office posting, the delivery of electrical products, they should be used for a complete set of finished products, a number of times for the local government. The need for powering in electrical motors to become 1 tis. PC. Price “ex-warehouse of purchase” of one electric wheel - 170 UAH. Vitrati on zberіgannya elektrodvigunіv - 15% of the varatost mid-severity rykhnogo virobnogo stock Vitrati, pozyazanі z rozmіschennyam i vikonannyam zamovlennya - 100 UAH. The value of dorvniuvatime:

Formula Velichini pіdkrіplennya

Zrozumіlo, such a result for both sides, Oskіlki spriyaє working capital of the circus.

At the marketing market, the product can be combined with the formulas:

Product = Product + Product + Product Marketing Tool.

Dehto z ekonom_st_v [6] Viznacha е more than four quarters і piaty rіvnі goods, vihodyachi іz nayrіznomanіtnіshih іndivіdualnostyu spogivachіv (Fig. 6). Signing the value of the values ​​for the purchase of the Suttєe value for the distant position of the product at the market. Go to the new skin of the river - tse zbіlshennya tsinnosti. On the same product, the product can be assigned to customers and supplements that are transformed, to be shaped by new ways to get ready for business, to build a new product.

Scheme of stock market position for the product for the first time

Fig. 6. Scheme of stock market position for the product for the first time