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Commodity Innovation Policy - Kardash V. Ya., Pavlenko І. BUT.

Kardash V. Ya., Pavlenko I. A., Shafalyuk O. K.

K 21 Commodity Innovation Policy: Pіdruchnik. - K .: Kneu, 2002. - 266 p.

ISBN 966–574–402 – X

At the podruchnik rozgulanno golovnі metodnіnnya commodity ї іnnovatsіino і politiki, with the help of a cross-section, with the help of a cross-section, with the help of a cross-section, with a wide range

For students and students, who specialize in marketing gals, as well as managers, practitioners, in the field of products and technology.

BBK 65.290-2



ZMIST


VSTU
Rozdil 1. PRODUCT TA YOGO VLASTIVOSTІ
1.1. Viznachennya klasifіkatsіynі signs goods_v і poslug
1.2. Marketing rozumіnnya product
1.3. Golovnі Rinkov_ characteristics of the product
Rozdil 2 UPRAVL_NNYA PRODUCT ASSORTMENT
2.1. Commodity assortment and demonstration
2.2. Formulary goods assortment
2.3. Commodity policy of the company
Rozdil 3 TEKHNIKO-EKONOMIKHNI INDICATORS І METHODS OTSІNKI YAKOSTI PRODUCTS INNOVATSIY
3.1. Fundamentals of understanding that goods are goods and services
3.2. Indications of product performance
3.3. Economical zn_st znachnennya p_vnya yakostі products
Rozdil 4 UPRAVL_NNYA YAKISTYU TOVARIV І POSLUG
4.1. Rozvitok principles of systemic, integrated management yakistyu
4.2. Vimogas of international standards to okramih etap_v і processes_v stemming of yakno ї products
4.2.1. Marketing Lawsuit
4.2.2. Knotting the product
4.2.3. Yakist management of material and technical resources
Rozdil 5 OTsіnyuvannya Commerce Perspectives of an Innovative Product
5.1. Zm_st ta meta marketing-ї products ї technological and technological innovations
5.2. Criteria for the development of market prospects for the product
5.3. Marketing marketing in innovation law enforcement industry
Rozdil 6 PLANUVNIA TA ORGANIZATSIYA STvORENNYA NEW PRODUCT
6.1. Main plan for product
6.2. Zagalnі pontitya and classif_katsіynі signs of a new product
6.3. Information and regulatory and legal issues related to science and technology and high-tech products
6.4. Etapi planuvannya new product
Rozdil 7 SUCHASNY METHODS AND BECOMES OF GENEROUS IDEAS
7.1. Fundamentals and principles of creative work on a new product
7.2. Prognostic method
7.3. Logical methods
7.4. Systems of automated projecting products
Rozdil 8 FUNKTSIONALNO-VART_SNE OBURRUNTUVANNYA INNOVATSIYAY PRODUCT
8.1. The value of the functional-variational analysis in marketing activities
8.2. Fundamentals of principle of functional and analytic analysis
8.3. Forms and procedures for functional analysis
Rozdil 9 DESIGN NEW PRODUCT
9.1. The role of technical understanding of aesthetics and ergonomics in the competitiveness of a new product
9.2. Design, your artwork and software
9.3. Ergonomіchnі vimogi to product
Literature