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Marketing - Primak TO

Primak, T. O.

П76 Marketing : Nav. посіб. - К .: МАУП, 2004. - 228 with .: іл. - Bibliography: p. 223-224.

ISBN 9bb-b08-405-8

At the head of the village, a complex of food is marketed. I attach special respect to the principles of conceptual marketing, the call of the marketing middleware, the yoga dosleness, the marketing of goods, the marketing of goods, the marketing of their products, the marketing of their products, and the management of marketing.

For students, aspirants, vikladachіv, fahіvtsіv, yakі tsikavlyatsya pitannym marketing and pratsyuyut u tsіy spheres.

BBK 65.29.073



ZMIST


PEDEDMOVA
ROZDIL 1. MARKETING THA YOGO SUCHASNA CONCEPT
1.1. SHORT EXPERIENCE TO MARKETING
1.2. SUTNESS I FUNCTIONAL MARKETING
1.3. UNDERSTAND MARKETING APPARATUS
1.4. THE BASIC ELEMENT OF THE COMPLEX OF MARKETING
1.5. RINKOVA ORIJNATSIA COMPANY
1.6. CLASIFICATION MARKETING
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ROZDIL 2. VIBIR OF CYLINO RINKYV THOSE OF SEGMENTATION
2.1. BASIC STEPS OF THE PRINCIPLES OF SEGMENTATION OF RINKIV
2.2. SUSTAINABLE RING
2.3. PRIMISLOVIY RINOK
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ROZDIL 3. BROADCASTING SERIES OF THE PARTNERSHIP OF TA MARKETINGOV ​​DOSLIDZHENNA RINKIV
3.1. MARKETING MEDICAL CENTER OF THE FACILITIES
3.2. PRINCIPLES OF THAT STAGE OF MARKETING DOSLINZHEN
3.3. Methodologies for the implementation of the market
3.4. The conjuncture of the rink is that of methodology
Vithrati for marketing
3.5. Analis of competitive situations
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ROSDIL 4. MARKETING COMMERCIAL POLITICS
4.1. The essence of marketing goods
4.2. Marketing concept goods
Product згідно Product з підсиленням
4.3. Concept of a life-cycle product
4.4. Process of dismantling of new goods
4.5. Конкурентоспроможність товарів
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ROZDIL 5. MARKETINGOVA TSINOVA POLITICA
5.1. Сутність та цілі маркетингового ціноуворення
5.2. Factors of marketing pricelist
5.3. Marketing strategists of business
5.4. Methods of inserting tsini
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ROZDIL 6. MARKETING POLICY OF KOMUNIKATSY
6.1. Complex marketingov komunikatsі
Functionality marketing comunication
6.2. Advertising
6.3. Personal sales
6.4. Stimulyuvannya zbutu
Stimulyuvannya spizhivachich
Stimulation of trade
6.5. Propaganda and Publications
6.6. Methodology viznachennya budget efektivnosty komunikatsy
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ROZDIL 7. MARKETING POLICY ROSPODILU
7.1. Marketing concept of roses
7.2. Поредредницька діяльність
7.3. Vertical marketing systems
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ROZDIL 8. MANAGEMENT MARKETING FUEL
8.1. Organizing marketing on the property
8.2. Marketing plan system
8.3. Marketing control
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LIST OF VICTORIANT TA RECOMMENDED LITERATURE