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Marketing - Primak TO

Primak T. O.

P76 Marketing : Navch. posib - K .: MAUP, 2004. - 228 pp .: іl. - Бібліогр .: с. 223-224.

ISBN 9bb-b08-405-8

At the initial meeting, the complex has food for marketing. Especially respect is given to the sutnos_ concepts of marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, marketing, community marketing, marketing, marketing, marketing, marketing, marketing, community marketing, marketing, marketing, marketing, marketing, marketing, community marketing, marketing, marketing, marketing, marketing, marketing, marketing services

For students, aspirants, wikladachs, fahіvtsіv, ikі tsіkavlyatsya nutrition marketing and use in tsi spheri.

BBK 65.29ya73



ZMIST


Peredomova
ROZDIL 1. MARKETING THAT YOGO IS HIGHLY CONCEPT
1.1. BRIEF EXCURSE 3STORIЇ MARKETING
1.2. SUTN_ST I FUNKTSІЇ MARKETING
1.3. UNDERSTANDING APARAT MARKETING
1.4. THE MAIN ELEMENTS OF THE COMPLEX MARKETING
1.5. RINKOV ORIENTALIA KOMPANІЇ
1.6. CLASSIFICATION MARKETING
WATCH Darling
ROZDIL 2. VIBIR TSIL'YKH RINKIV TA СЕX SEGMENTUVANNYA
2.1. MAIN STANDARDS AND PRINCIPLES OF SEGMENTUVANNYA RINKIV
2.2. LETTER RYNOK
2.3. INDUSTRIAL RINK
WATCH Darling
ROZDIL 3. CALLS OF THE MEDIA'S BENEFITS AND MARKETING OF DOSLІDZHENNYA RIKIV
3.1. MARKETING THE NETWORK OF THE ENTERPRISE
3.2. PRINCIPLES OF TA ETAPI MARKETING PROSPECTS
3.3. Methodology of the market
3.4. Conjuncture rinka ta metoi її otsіnyuvnya
Vitrati on marketing
3.5. Analyze competitive situations
WATCH Darling
ROSDIL 4. MARKETINGOVA PRODUCT POLICY
4.1. Sutn_st marketing-ї commodity ї policy
4.2. Marketing concepts product
Product zgіdno Product z pіdsilennyam
4.3. Concepts of goods cycle
4.4. The process of production of new products
4.5. Competitiveness of goods
WATCH Darling
ROZDIL 5. MARKETINGOVA TSINOVA POLITIKA
5.1. Sutnіst ta tіlі marketing tsіnótvorennya
5.2. Marketing Factor Factor
5.3. Marketing Strategies
5.4. Method of installation
WATCH Darling
ROSDIL 6. MARKETINGOVA POLICY KOMUNIKATII
6.1. Complex marketing komunіkatsіy
Functions marketing komunіkatsіy
6.2. Advertising
6.3. Personal sales
6.4. Stimulation zbutu
Stimulyuvannya spozhivachіv
Stimulyuvannya trade and measures
6.5. Propaganda and public relations
6.6. Method of assigning a budget to the effectiveness of community services
WATCH Darling
ROSDIL 7. MARKETINGOVA POLICY ROZPODILU
7.1. Marketing Concepts
7.2. Serednitska dіyalnіst
7.3. Vertical marketing systems
WATCH Darling
ROSDIL 8. MARKETING MANAGEMENT AND RISING MANAGEMENT
8.1. Organizing marketing activity on the basis of
8.2. System of marketing plan
8.3. Marketing control
WATCH Darling
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