This page has been robot translated, sorry for typos if any. Original content here.

Marketing - Primak T.O.

Primak T.O.

P76 Marketing : Nav. pos_b. - K .: IAPM, 2004 .-- 228 p.: Il. - Bibliogr .: p. 223-224.

ISBN 9bb-b08-405-8

At the start-up party there is a food and marketing complex. Particular respect has been given to the daily conceptual marketing, the traditional marketing medium and the previous supply, the marketing of the product, the marketing of the price, the marketing of the marketing, and the integration of the marketing.

For students, graduate students, graduates, students, students, marketing and marketing specialists.

BBK 65.29ya73



ЗМІСТ


PERMEDOVA
ROZDIL 1. MARKETING THAT YOGA IS NOW SUCH A CONCEPT
1.1. SHORT EXCURSES WITH ІSTORІЇ MARKETING
1.2. SUMMARY I FUNCTIONAL MARKETING
1.3. UNDERSTANDING APPARATUS FOR MARKETING
1.4. BASIC ELEMENT COMPLEX MARKETING
1.5. RINKOVA ORIENTS COMPANY
1.6. CLASSIFICATION MARKETING
NUTRITION. ASSIGNMENT
ROSDIL 2. VIBIR OF THE TEST OF RINKS ЇX SEGMENT.
2.1. BASIC STAGES AND PRINCIPLES OF SEGMENTING RINKIV
2.2. LIVING MARKET
2.3. INDUSTRIAL MARKET
NUTRITION. ASSIGNMENT
ROSDIL 3. FESTIVAL MIDDLE OF FEDERAL ADMINISTRATION THA MARKETING AND ADDITIONAL RINKIV
3.1. MARKETING MIDDLE OF PIDPRISEMS
3.2. PRINCIPLE AND ETAPI OF MARKETING
3.3. Methods of market
3.4. Conjuncture of the market and methodology
Vitrati on marketing
3.5. Analysis of competitive situations
NUTRITION. ASSIGNMENT
ROZDIL 4. MARKETING GOODS POLITICS
4.1. The essence of marketing and commodity policies
4.2. Product Marketing Concept
Product zg_dno Product z p_dsilennyam
4.3. Concept of life cycle of goods
4.4. The process of breaking up new products
4.5. Competitiveness of goods
NUTRITION. ASSIGNMENT
ROZDIL 5. MARKETING TS_NOVA POLITICS
5.1. Sutnost and the value of marketing value
5.2. Marketing Factors
5.3. Marketing Strategies
5.4. Method of setting price
NUTRITION. ASSIGNMENT
ROZDIL 6. MARKETING POLICY COMMUNICATION
6.1. Complex marketing marketing
Functions of marketing communications
6.2. Advertising
6.3. Personal sales
6.4. Stimulate Zbutu
Stimuluvannya spozhivachіv
Stimulating trade measure
6.5. Propaganda and public relations
6.6. Methods for budgeting and communicating
NUTRITION. ASSIGNMENT
ROZDIL 7. MARKETING POLICY ROZPODILU
7.1. Marketing concept rozpodilu
7.2. Poserednitska dіyalnіst
7.3. Vertical marketing systems
NUTRITION. ASSIGNMENT
ROZDIL 8. MANAGEMENT OF MARKETING INFLUENCE
8.1. Organizational marketing dіalnostі on pіdpriєmstvі
8.2. Marketing Plan System
8.3. Marketing control
NUTRITION. ASSIGNMENT
LIST OF VIKORISTANO AND RECOMMENDED LITERATURE