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Marketing - Primak TO

Primak T. O.

P76 Marketing : Navch. posib - K .: IAPM, 2004. - 228 pp .: il. - Бібліогр .: с. 223-224.

ISBN 9bb-b08-405-8

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For students, aspirants, wikladachs, fahіvtsіv, supposedly nutritional marketing and practice in tsiy spheri.

BBK 65.29ya73



ZMIST


Peredomova
ROSDIL 1. MARKETING THAT YOGO IS HIGHLY CONCEPT
1.1. SHORT EXCURSING 3STORIЇ MARKETING
1.2. SUTNІST І FUNKTSІЇ MARKETING
1.3. UNDERSTANDING APARAT MARKETING
1.4. THE MAIN ELEMENTS OF COMPLEX MARKETING
1.5. RINKOV ORIENTALIA KOMPANІЇ
1.6. CLASSIFICATION MARKETING
WATCH ZAVDANNYA
ROZDIL 2. VIBIR TSILOVICH RINKIV TA X SEGMENTUVANNYA
2.1. BASIC ETAPI TA PRINCIPLES SEGMENTUVANNYA RINKIV
2.2. LETTER RINK
2.3. PROMISLOVY RINOK
WATCH ZAVDANNYA
ROZDIL 3. CALLS OF THE MEDIA'S BENEFITS AND MARKETING DOSLІDZHENNYA RINKIV
3.1. MARKETING THE NETWORK OF THE ENTERPRISE
3.2. PRINCIPLES OF TA ETAPI MARKETING PROSPECTS
3.3. Methodology of the market
3.4. Conjuncture rinku ta methods
Vitrati on marketing
3.5. Analyze competitive situations
WATCH ZAVDANNYA
ROSDIL 4. MARKETINGOVA PRODUCT POLICY
4.1. Sutn_st marketing-ї commodity ї policy
4.2. Marketing concepts product
Product zgіdno Product z pіdsilennyam
4.3. Concepts of the commodity cycle
4.4. The process of production of new products
4.5. Competitiveness of goods
WATCH ZAVDANNYA
ROZDIL 5. MARKETINGOVA TSІNOVA POLITIKA
5.1. Sutnіst ta tіlі marketing tsіnótvorennya
5.2. Marketing Factor Factor
5.3. Marketing Strategies
5.4. Method of installation
WATCH ZAVDANNYA
ROSDIL 6. MARKETINGOVA POLICY KOMUNIKATII
6.1. Complex marketing komunіkatsіy
Functions marketing komunіkatsіy
6.2. Advertising
6.3. Personal sales
6.4. Stimulation of zbutu
Stimulyuvannya spozhivachіv
Stimulyuvannya trade and measures
6.5. Propaganda and public relations
6.6. Method for assigning a budget to the effectiveness of community services
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ROSDIL 7. MARKETINGOVA POLICY ROZPODILU
7.1. Marketing Concepts
7.2. Serednitska dіyalnіst
7.3. Vertical marketing systems
WATCH ZAVDANNYA
ROSDIL 8. MARKETING MANAGEMENT AND RISING MANAGEMENT
8.1. Organizing marketing activity on the basis of
8.2. System of marketing plan
8.3. Marketing control
WATCH ZAVDANNYA
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