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Marketing - Primak TO

Primak, T. O.

П76 Marketing : Nav. Посіб. - К .: МАУП, 2004. - 228 with .: іл. - Bibliography: p. 223-224.

ISBN 9bb-b08-405-8

At the head of the village, a complex of food is marketed. I attach special respect to the opportunity of conceptual marketing, the call of the marketing middleman, that of the yogo, the marketing of goods, the marketing of goods, the marketing of their products, the marketing of their products, and the management of marketing.

For students, aspirants, vikladachіv, fahіvtsіv, yakі tikavlyayutsya pitannym marketing and pratsyuyut u tsіy spheres.

ББК 65.29я73



ZMIST


PEDEDMOVA
ROZDIL 1. MARKETING THA YOGO SUCHASNA CONCEPT
1.1. SHORT CURRICULUM FOR THE STREET MARKETING
1.2. SUTNESS I FUNCTIONAL MARKETING
1.3. UNDERSTAND MARKETING APPARATUS
1.4. THE BASIC ELEMENT FOR THE COMPLEX OF MARKETING
1.5. RINKOVA ORIJNATSIA COMPANY
1.6. CLASIFICATION MARKETING
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ROZDIL 2. VIBIR OF CYLINO RINKYV THOSE OF SEGMENTATION
2.1. BASIC STAGES OF THE PRINCIPLES OF SEGMENTATION OF RINKIV
2.2. SPORTING RING
2.3. PRIMISLOVIY RINOK
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ROSDIL 3. BROADCASTING OF THE MIDDLE OF THE PARTNERSHIP OF TA MARKETINGOV ​​DOSLIDZHENNA RINKIV
3.1. MARKETING MEDICAL CENTER OF THE FACILITIES
3.2. PRINCIPLES OF THAT STAGE OF MARKETING DOSLINZHEN
3.3. Methodologies for the implementation of the market
3.4. The conjuncture of the market is the same as the methodology
Vithrati for marketing
3.5. Analis of competitive situations
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ROSDIL 4. MARKETING PROMOTIONAL POLICY
4.1. The essence of marketing goods
4.2. Marketing concept goods
Product згідно Product з підсиленням
4.3. The concept of a life-cycle product
4.4. Process of dismantling of new goods
4.5. Конкурентоспроможність товарів
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ROZDIL 5. MARKETINGOVA TSINOV POLITICS
5.1. Сутність та цілі маркетингового ціноуворення
5.2. Factories of marketing pricelist
5.3. Marketing Strategies and Technology
5.4. Methods of inserting tsini
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ROZDIL 6. MARKETING POLICY OF THE KOMUNIKATSY
6.1. The complex of marketing komunikatsiy
Functionality marketing comunication
6.2. Advertising
6.3. Personal sales
6.4. Stimulyuvannya zbutu
Stimulyuvannya spizhivachich
Stimulation of trade
6.5. Propaganda and Publications
6.6. Methodology viznachennya budget efektivnosty komunikatsy
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ROZDIL 7. MARKETING POLICY ROSPODILU
7.1. Marketing concept of roses
7.2. Поредредницька діяльність
7.3. Vertical marketing systems
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ROZDIL 8. MANAGEMENT MARKETING FUEL
8.1. Organizing marketing on the property
8.2. Marketing plan system
8.3. Marketing control
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LIST OF VICTORIANS THAT IS RECOMMENDED LITERATURE