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Informatsіyno-komunіkatsіynyy management at the global suspension - Bebik V.M.

Bebik V.M.

B35 Informatsіyno-komunіkatsіynyy management at the global organization: psychology, technology, technology, research :

Monograph - K .: MAUP, 2005. - 440 pp .: il. - Бібліогр .: с. 432-437.

ISBN 966-608-513-5

In this case, the importance is especially attributed to the management of mass communications, the management of press services and advertising media management, and they understand through the prism of such keys that yak public relations and advertising.

In monografії vikoristano unіkalnі praktichnі napratsyuvannya author yak result praktichnoї dіyalnostі not tіlki nivі on State Service, and the first rector of the robot pid hour naybіlshogo BIS-sovereign Ukraine, doslіdzheno problems іnformatsіyno-komunіkatsіynih zv'yazkіv in suspіlstvі scho globalіzuєtsya in kontekstі zdіysnennya psihologіchnih vplivіv on suspіlnu sv_dom_st

Ґruntuyuchis on CREATIVE vivchennі th analіzі theoreticity ambushes komunіkatsії, vіdshtovhuyuchis od Svoge practical dosvіdu author vihodit on Vlasna rozumіnnya ponyattya, zmіstu i metodіv zdіysnennya іnformatsіyno-komunіkatsіynogo management in Minds burhlivogo zrostannya novih іnformatsіyno komunіkatsіynih-i-polіtiko psihologіchnih tehnologіy.

For fakhіvtsіv z pablіk raleyshnz, psihologіі, polіtologіі ї, sociology і, sovereign management, masovy komunіkatsіy і journalism

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Rozdil 1. Comunication and Information in the Life of the Sustainability
1.1. COMMUNICATION AND FUNCTIONS
SOCIAL FUNCTIONS Ї MASOVO KOMUNIKATIIЇ
1.2. Інформаційно-комунікаційні канали. Functions of Movi and Movin
Іndivіdualno-movlennєv_ functions mobile and movleniya
1.3. Інформація і ї ї ї functions in the systems of communication
1.4. Informatsіyno-komunіkatsіyny management: understanding and typology
Rozdil 2. Sotsіalna komunіkatsіya that role in suspension spheres
2.1. Understand the socialist comunity
2.2. Pamyat yak ob'єkt komunіkatsіyno ї dіyalnostі
Social memory
2.3. Comunit and Suspension
2.4. Comunic aspects of sociology
2.5. Politichna komunіkatsіya
Fundamentals of the policy of the commune
Rozdil 3. Models and Technological Societies
3.1. Sociological models of the commune
Model diffuzno ї theory ї
3.2.Semiotic models of the commune
Model Umberto Eco
Z.Z.Psychologіchnі і psychotherapeutic models of the comunicate
Model analitichno ї psychologist Carl Jung
Model neyrol_ngv_stychnogo programuvannya
3.4.Propagandists Models of Communities
3.5.Іmіdzhevі models of the commune
3.6. Internet models of communes
Rozdil 4 Globalizatsiya masovih komunіkatsіy at the right of svіtі
4.1.Sutnіst і the phenomenon of globalization
4.2.Globalizatsiya i formvojvannya свinny svitovogo open space і hour
4.3. Infosfera and global communication models
4.4. Regional and National Communicating Models
4.5. Becoming a national information space for Ukraine
Dodatok 4.5.1 Fourth Vladyka rozbudova Ukraina State Holding
Dodatok 4.5.2 Ukrainian mass-media yak dzerkalo our community sv_domost
Dodatok 4.5.3 Laying on the Ministry of Ukraine at the right of press information
4.6. Internet as a technological basis of globalization
Rozdil 5. Management Masovi komunіkatsіy
5.1. Zasobi masovo ї komunіkatsі ї: understandings, concepts dіyalnostі, functions
Dodatok 5.1.1 Mrs. Blair beats off from the press // Mirror of the week.
5.2. Manіpulyuvnya suspislenno sv_dom_styu: іmіdzh that advertisements
FUNKTSIONALNIY IMIDZH
Dodatok 5.2.1 Forgery of documents in the law
Dodatok 5.2.2 Policy i mi
Dodatok 5.2.3 Policy i mi
Dodatok 5.2.4 Policy i mi
5.3. PR in sistemі masovih komunіkatsіy
Dodatok 5.3.1 Everything can be fixed in 3 minutes
Dodatok 5.3.2 Analytical information of the press service of the President of Ukraine about the results of the social and psychological aspects of the QMK and the L. L. Kravchuk іmіdzhu
Press service of the President of Ukraine
Dodatok 5.3.3 Mask, I know you? .. What do 100% Kievans think about typical Ukrainians. Nighttime Kiev
Dodatok 5.3.4 Іnformatsіyna note pres press service every second of the President of Ukraine L Kravchuk
PSYCHOLOGICAL PORTRAIT OF THE PRESIDENT
PSYCHOLOGICAL PERSONNEL ZROSTANNYA RATING OF THE PRESIDENT OF UKRAINE
5.4. PR go to the Internet
Dodatok 5.4.1 Know this: Viktor Medvedchuk - the third president of Ukraine
Extended topics:
Dodatok 5.4.2 Right about the plug.
Rozdil 6. MANAGEMENT INFORMATION AND COMMUNICATION (PRESENT) SERVICES
6.1. Zavdannya і funktsii presov services
Dodatok 6.1.1 RETAIL PRESIDENT OF UKRAINIAN PRESIDENT
Dodatok 6.1.2 REGULATIONS about the pres-service of the President of Ukraine
Dodatok 6.1.3 Putting about the head of the Department of Informatsіya that links to the press and the press
Dodatok 6.1.4 REGULATIONS about the press service of the Cabinet of Ministers of Ukraine
Dodatok 6.1.5 Type-setting on the press service (press center) of the Ministry, which is in charge of the Central Executive Authority
Dodatok 6.1.6 REGULATIONS about the press center of Transcarpathian region for the sake of people's deputies
6.2. Інформаційно-аналітичне зезпечення Robot Organizatsiya
Dodatok 6.2.1 Analyze the results of the results of the conference and conference programs of the political parties and blocks of Ukraine in 1997.
CHARACTERISTICS OF PARTY PROGRAMS
COMPOSITION OF PART PROGRAMS
ECONOMY SPHERE
SOCIAL SPHERE
POWER І GROMADYANSKY SUMSPORT
Dodatok 6.2.2 ІNFORMATSІYNA STATEMENT Management of internal policy of the APU "About the conceptual ambush that the main steps of the All-Ukrainian Union of Gromada
Dodatok 6.2.3 Іnformatsіynі ratings of candidates from the President of Ukraine
Dodatok 6.2.4 Analysis of the Press Service of the President of Ukraine Robot of Creative and Vibro-Glory of Ukraine Ukrainian Television
Propositions
Dodatok 6.2.5 Analytics of the statistics of letters of animals is huge to the TV programs of the National Television Company of Ukraine for 1996
Dodatok 6.2.6. About information presence of Ukraine in the capital of the Russian Federation
6.3. Evaluation of Informacion and Communication
6.4. Specials come in on the press
Dodatok 6.4.1 DOVIDKA about political positions of the newspaper "Kiev Vedomosti"
Dodatok 6.4.2 Informatsіya about political positions of the editorial Board of Kiev youth youth newspaper Moloda gvardіya
Dodatok 6.4.3 Analiz pub lіkatsіy gazeti "Odessa news"
Dodatok 6.4.4 Analitichna note "Hack the mass of the commune in Ukraine and vibration"
Dodatok 6.4.5 Stenogram briefing the President of Ukraine L. Kuchmi
Dodatok 6.4.6 Structure and staff distribution Press service of the President of Ukraine
6.5. Formation of press services in Ukraine
Dodatok 6.5.1 Dovіdka about the ptsalski robot press service of the representative of the President of Ukraine in Zaporіzkі area for 1992 p
Rozdil 7. ADVERTISING MEDIA-MANAGEMENT
7.1. Mediya-planuvannya
Dodatok 7.1.1 Management structure, conceptual diagram and approximate media plan of the political association’s promotional activities in the election campaign
Organizational forms of advertising management
7.2. Televіzіyna ta vіdeo advertising
7.3. Audioreklama
7.4. Handheld ads
PRESENTATION OF PREM'ЄR-MINISTRA AND URYADA
Dodatok 7.4.1
Dodatok 7.4.2 Seven are waiting for one - results
Dodatok 7.4.4 Ukraine - People of Rock 2003
Dodatok 7.4.5 Pol was granted by the Poles
Dodatok 7.4.6 Zrazki political posters, victorious at the time of the vibrant campaign of 1999 before the European Parliament in France
7.5. Internet advertisement
See online advertising
Tipi Internet Advertising
Dodatok 7.5.1 Vіdomostі about the use of new informational technologies and technologies by political parties of Ukraine
Pislyamova
A list of Vikoristo ї recommended by ї literature.