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Information and communal management in global suspension - Bebik V.M.

Bebik W. M.

B35 Information and communal management in a global environment: psychology, technology, technology of real estate distribution :

Monograph - K .: IAPM, 2005 .-- 440 p.: Il. - Bibliogr .: p. 432-437.

ISBN 966-608-513-5

I have a great deal of importance to the management of mass communications, the management of press services and advertising media management, I take a look through the prism of such keys to understand how public relations and advertising.

In monografії vikoristano unіkalnі praktichnі napratsyuvannya author yak result praktichnoї dіyalnostі not tіlki nivі on State Service, and the first rector of the robot pid hour naybіlshogo BIS-sovereign Ukraine, doslіdzheno problems іnformatsіyno-komunіkatsіynih zv'yazkіv in suspіlstvі scho globalіzuєtsya in kontekstі zdіysnennya psihologіchnih vplivіv on suspіlnu svіdomіst.

Ґruntuyuchis on CREATIVE vivchennі th analіzі theoreticity ambushes komunіkatsії, vіdshtovhuyuchis od Svoge practical dosvіdu author vihodit on Vlasna rozumіnnya ponyattya, zmіstu i metodіv zdіysnennya іnformatsіyno-komunіkatsіynogo management in Minds burhlivogo zrostannya novih іnformatsіyno komunіkatsіynih-i-polіtiko psihologіchnih tehnologіy.

For companies with public relations, psychology, political science, social science, sovereign government, mass communication and journalism.

BBK 76.D



ЗМІСТ


Entry word
Rozdil 1. Komunіkatsіya and information in the life of the suspension
1.1. Communication and function in suspension
SOCIAL FUNCTION MASOVO COMMUNICATION
1.2. Інформаційно-комунікаційні channels. Functions and Movies
INDIVIDUALLY-MOVED FUNCTIONS AND MOVIES
1.3. Information and functions in communication systems
1.4. Informatsionno-komunіkatsіyny management: understanding and typology
Rozdil 2. Social communication and that role in the suspension sphere
2.1. Understanding the social welfare
2.2. Memory Yak ob'єkt komunіkatsіynoі dіyalnostі
Social memory
2.3. Komunіkatsіya і suspіlna svіdomіst
2.4. Community aspects of social and social development
2.5. Political comunication
Basic Principle of Political Communication
Rozdil 3. Models and technologies of social and community communications
3.1. Sociological models
Model of diffuse theory
3.2.Semiotic models of communication
Model Umberto Eco
Z.Z. Psychological and psychotherapeutic models of communication
Model of anal psychology by Carl Jung
Model of neurolinguistic program
3.4. Propaganda Models
3.5.Іmіdzhevі model komunіkatsії
3.6. Internet-model komunіkatsії
Rozdil 4 Globalization of mass communications at present
4.1. Essentials and the phenomenon of globalization
4.2.Globalization and the form of the One Holy Space for one hour
4.3. Infosphere and Global Communications Models
4.4. Regional and National Communication Models of Informational Suspension
4.5. The formation of the national informational space of Ukraine
Addendum 4.5.1. Fourth vlad y rozbudova Ukrainian state
Dodatok 4.5.2 Ukrainian Mas-Media Yak dzerkalo of our huge community
Addendum 4.5.3. Provision on the Ministry of Ukraine at the right of the press. Information
4.6. The Internet is the technology of globalization
Rozdil 5. Management of mass communications
5.1. Coverage of the mass community: understanding, conception, function
Dodatok 5.1.1 Mrs. Blair beats the press // Mirror of the week.
5.2. Manipulyuvanny suspension svіdomіstyu: іmіdzh and advertising
FUNCTIONAL IMAGE
Addendum 5.2.1 Forgery of documents in law
Dodatok 5.2.2 Politics and mi
Dodatok 5.2.3 Politics and mi
Dodatok 5.2.4 Politics and mi
5.3. PR in the system of mass communications
Dodatok 5.3.1 Everything can be chatted
Addendum 5.3.2 Analytical information of the pres service of the President of Ukraine on the results of the social and psychological aspects of the social and psychological aspects of L. Kravchuk’s
Press service of the President of Ukraine
Dodatok 5.3.3 Mask, do I know you? .. What do the absolute residents of Kiev think about typical Ukrainians. Nighttime Kiev
Dodatok 5.3.4 Information note of the press service of the President of Ukraine L. Kravchuk
PSYCHOLOGICAL PORTRAIT OF THE PRESIDENT
PSYCHOLOGIC OFFICIALS DURING THE RATING OF THE PRESIDENT OF UKRAINE
5.4. PR-enter the Internet
Dodatok 5.4.1 Know: Viktor Medvedchuk is the third president of Ukraine
Prolonged topics:
Dodatok 5.4.2 Right about the plugin.
Rozdil 6. MANAGEMENT OF INFORMATION-COMMUNICATION (NEW) SERVICES
6.1. Head and function of fresh services
Addendum 6.1.1 OF THE ORDER OF THE PRESIDENT OF UKRAINE
Dodatok 6.1.2 REGULATIONS about the pres-service of the President of Ukraine
Addendum 6.1.3. Provision on the head of the management of information and the sound of the press and the bulk
Dodatok 6.1.4 REGULATIONS about the press service of the Cabinet of Ministers of Ukraine
Addendum 6.1.5 to the Type Regulation on the pres-service (pres-center) of the ministry, to the central authority of the Wicca
Dodatok 6.1.6 REGULATIONS about the press center of the Transcarpathian region For the sake of the people's deputies
6.2. Інформаційно-аналітічне бpezechennaya robots organizatsii
Addendum 6.2.1 Analysis of the results of the conference (conference) and advanced programs of political parties and blocks of Ukraine in 1997.
PARTY PROGRAM CHARACTERISTICS
CONSTITUENT PART BY PROGRAMS
ECONOMIC SPHERE
SOCIAL SPHERE
HOLD І GROMADYANSKE SUSPILSTVO
Dodatok 6.2.2 INFORMATION RECORD Management of internal policy of APU "About conceptual ambush and the main direct dyalnosti of the All-Ukrainian Gromada
Addendum 6.2.3 Інформаційні ratings of applicants from the President of Ukraine
Dodatok 6.2.4 Analysis of the pres-service of the President of Ukraine robots of the creative and virological education "Ukrainian Television News"
Propositions
Addendum 6.2.5 Analysis of statistics of written beasts of the population before television programs of the National Television Company of Ukraine for 1996
Addition 6.2.6. About information the presence of Ukraine at the capital of the Russian Federation
6.3. Assessment of the effectiveness of the information and communal activities
6.4. Special Come Press Service
Dodatok 6.4.1 DOVIDKA about the political position of the newspaper "Kiev Vedomosti"
Addendum 6.4.2 Information about the political position of the editorial office of the Kyiv regional young youth newspaper Moloda gvardiya
Dodatok 6.4.3 Analysis of the newspaper "Odessa News"
Dodatok 6.4.4 Analitic note "Take care of the mass community in Ukraine and vibori"
Addendum 6.4.5 of the transcript to the briefing of the President of Ukraine L. Kuchmi
Dodatok 6.4.6 Structure and staff distribution of the Pres-Service of the President of Ukraine
6.5. The formation of press services in the current Ukrainian
Dodatok 6.5.1 Dovidka about pid bags robot pres-service representative of the President of Ukraine in the Zaporizhzhya region for 1992
Rozdil 7. ADVERTISING MEDIA-MANAGEMENT
7.1. Media Planuvannya
Dodatok 7.1.1 Management structure, schematic diagram and approximate media plan of the advertising activities of a political association in the election campaign
Organizational forms of advertising management
7.2. Televiznaya and video advertising
7.3. Audio advertising
7.4. Drukova advertising
APPOINTED PREM'ЄR-MINISTRA Y URADU
Addition 7.4.1
Dodatok 7.4.2 Seven are waiting for one - the results
Dodatok 7.4.4 Ukrainian - Lyudin Roku-2003
Addendum 7.4.5 The Poles got the idea
Addendum 7.4.6 Visions of political posters, victorian time, hour of the 1999 campaign to the European Parliament in Niemechcin and France
7.5. Internet advertising
See on-line advertisements
Tipi Online Advertising
Addendum 7.5.1 Vidomost_ about victorious modern information and technology technologies in Ukrainian political parties
Pislyamova
List of recommended and recommended literature