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Informatsіyno-komunіkatsіynyy management at the global suspension - Bebik V.M.

Bebik V.M.

B35 Informatsіyno-komunіkatsіyny management at the global organization: psychology, technology, technology, research :

Monograph - K .: MAUP, 2005. - 440 pp .: іl. - Бібліогр .: с. 432-437.

ISBN 966-608-513-5

In this case, the importance is especially attached to the management of mass media, the management of press services and advertising media management, and they understand it through the prism of such keys, as yak public relations and advertising.

In monografії vikoristano unіkalnі praktichnі napratsyuvannya author yak result praktichnoї dіyalnostі not tіlki nivі on State Service, and the first rector of the robot pid hour naybіlshogo BIS-sovereign Ukraine, doslіdzheno problems іnformatsіyno-komunіkatsіynih zv'yazkіv in suspіlstvі scho globalіzuєtsya in kontekstі zdіysnennya psihologіchnih vplivіv on suspіlnu sv_dom_st

Ґruntuyuchis on CREATIVE vivchennі th analіzі theoreticity ambushes komunіkatsії, vіdshtovhuyuchis od Svoge practical dosvіdu author vihodit on Vlasna rozumіnnya ponyattya, zmіstu i metodіv zdіysnennya іnformatsіyno-komunіkatsіynogo management in Minds burhlivogo zrostannya novih іnformatsіyno komunіkatsіynih-i-polіtiko psihologіchnih tehnologіy.

For fakhіvtsіv z pablіk ryleyshnz, psihologіі, polіtologіі ї, sociologiі ї, sovereign management, masovy komunіkatsіy і journalism.

BBK 76.D



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Rozdil 1. Comunication and Information in the Life of the Sustainability
1.1. COMMUNICATION AND FUNCTIONS
SOCIAL FUNCTIONS Ї MASOVO KOMUNIKATIIЇ
1.2. Інформаційно-комунікаційні канали. Functions Movi and Movin
Іndivіdualno-movlennєv_ functions, moving and moving
1.3. Інформація і ї ї ї functions in the systems of communication
1.4. Informatsіyno-komunіkatsіyny management: understanding and typology
Rozdil 2. Sotsіnalna komunіkatsіya that role in suspension spheres
2.1. Understand the socialist commune
2.2. Pamyat yak ob''kt komunіkatsіynoi ія іяльності
Social memory
2.3. Comunit and Suspension
2.4. Communal aspects and social aspects
2.5. Politichna komunіkatsіya
Fundamentals of the principle of political communication
Rozdil 3. Models and Technological Societies
3.1. Sociologic models of the commune
Model diffuzno ї theory ї
3.2.Semiotic models of the communes
Model Umberto Eco
Z.Z.Psycholog_chni і psychotherapeutic models of the comunicate
Model analitichno ї psychologist Carl Jung
Model neyrol_ngv_stychnogo programuvannya
3.4.Propagandists Models of Communities
3.5.Іmіdzhevі models of the commune
3.6. Internet models of communes
Rozdil 4 Globalizatsiya masovih komunіkatsіy at the right of svіtі
4.1.Sutnіst і the phenomenon of globalization
4.2.Globalization and the form of a single open space and hour
4.3. Infosfera and global communication models
4.4. Regional and National Communalist Models
4.5. Becoming a national information space for Ukraine
Dodatok 4.5.1 Fourth Vladyka rozbudova Ukraїnskoja Derzhavnost
Dodatok 4.5.2 Ukrainian mass-media yak dzerkalo our community svіdomost
Dodatok 4.5.3 Putting about the Ministry of Ukraine at the right of press information
4.6. Internet as a technological basis of globalization
Rozdil 5. Management Masovi Comunity
5.1. Zasobi masovo ї komunіkatsі ї: understandings, concepts dіyalnostі, functions
Dodatok 5.1.1 Mrs. Blair beats off from the press // Mirror of the week.
5.2. Manіpulyuvnya suspislenno sv_dom_styu: іmіdzh that reklamvvannya
FUNKTSIONALNIY IMIDZH
Dodatok 5.2.1 Forgery of documents in law
Dodatok 5.2.2 Policy i mi
Dodatok 5.2.3 Policy i mi
Dodatok 5.2.4 Policy i mi
5.3. PR in sistemі masovih komunіkatsіy
Dodatok 5.3.1 Everything can be fixed at the beginning
Dodatok 5.3.2 Analytical information of the press service of the President of Ukraine about the results of the social and psychological aspects of the QMC and іmіdzhu L. Kravchuk
Press service of the President of Ukraine
Dodatok 5.3.3 Mask, I know you? .. What do 100% Kievans think about typical Ukrainians. Nighttime Kiev
Dodatok 5.3.4 Іnformatsіyna note pres press service every second of the President of Ukraine L Kravchuk
PSYCHOLOGICAL PORTRAIT OF THE PRESIDENT
PSYCHOLOGICAL PERSONNEL ZROSTANNYA RATING OF THE PRESIDENT OF UKRAINE
5.4. PR go to the Internet
Dodatok 5.4.1 Know: Viktor Medvedchuk - the third president of Ukraine
Extended topics:
Dodatok 5.4.2 Right about the plug.
Rozdil 6. MANAGEMENT INFORMATION AND COMMUNICATION (PRESECATED) SERVICES
6.1. Zavdannya і funktsii presov services
Dodatok 6.1.1 RETAIL PRESIDENT OF UKRAINIAN PRESIDENT
Dodatok 6.1.2 REGULATIONS about the pres-service of the President of Ukraine
Dodatok 6.1.3 Putting about the head of the Department of Informatsіya that links to the press and the press
Dodatok 6.1.4 REGULATIONS about the press service of the Cabinet of Ministers of Ukraine
Dodatok 6.1.5 Type-setting on the press service (press center) of the Ministry of Internal Affairs, which is the authority of the Central Executive Authority
Dodatok 6.1.6 REGULATIONS about the press-center of Transcarpathian region for the sake of deputies
6.2. Інформаційно-аналітичне зезпечення Robot Organizatsiya
Dodatok 6.2.1 Analyze the results of the results (conference) and mobile programs of political parties and blocks of Ukraine in 1997 p.
PARTICULAR PROGRAM CHARACTERISTICS
COMPOSITION OF PART PROGRAMS
ECONOMY SPHERE
SOCIAL SPHERE
POWER GROMADYANSKY SUMSPORT
Dodatok 6.2.2 ІNFORMATSІYNA NOTE OF THE MANAGEMENT OF INPARATIVE POLICIES APU "About the conceptual ambush that the main steps of the All-Ukrainian Union of Gromada
Dodatok 6.2.3 Informatsіynі ratings of candidates from the President of Ukraine
Dodatok 6.2.4 Analysis of the Press Service of the President of Ukraine Robot of Creative Virabic "Ukrainian Telecommunications News"
Propositions
Dodatok 6.2.5 Analytics of the statistics of letters of animals is huge to the TV shows of the National Television Company of Ukraine for 1996
Dodatok 6.2.6. About information presence of Ukraine in the capital of the Russian Federation
6.3. Evaluation of Informacion and Comunity
6.4. Specials come in on the press
Dodatok 6.4.1 DOVIDKA about political positions of the newspaper "Kiev Vedomosti"
Dodatok 6.4.2 Informatsіya about political positions of the editorial board of the youth youth newspaper Moloda gvardіya
Dodatok 6.4.3 Analog of the public newspaper "Odessa news"
Dodatok 6.4.4 Analitichna note "Hack the mass of the commune in Ukraine and the vibe"
Dodatok 6.4.5 Stenogram briefing President of Ukraine L. Kuchmi
Dodatok 6.4.6 Structure and staff distribution Press service of the President of Ukraine
6.5. Formation of press services in Ukraine
Dodatok 6.5.1 Dovіdka about the ptsalski robot press service of the representative of the President of Ukraine in Zaporіzkі area for 1992 p
Rozdil 7. ADVERTISING MEDIA-MANAGEMENT
7.1. Mediya-planuvannya
Dodatok 7.1.1 Management structure, conceptual diagram and approximate media plan of the political association’s promotional activities in the election campaign
Organizational forms of advertising management
7.2. Televіzіyna that video ad
7.3. Audioreklama
7.4. Handheld ads
ACCEPTANCE OF PREM'ЄR-MINISTRA U URYADA
Dodatok 7.4.1
Dodatok 7.4.2 Seven are waiting for one - results
Dodatok 7.4.4 Ukraine - People of Rock 2003
Dodatok 7.4.5 Pol was granted by the Poles
Dodatok 7.4.6 Zrazki political posters, victorians at the time of the vibrant campaign of 1999 to the European Parliament in New York and France
7.5. Internet advertising
See online advertising
Tipi Internet Advertising
Dodatok 7.5.1 Vіdomostі about the use of new informational technologies and technologies by political parties of Ukraine
Pislyamova
The list of Vikoristo ї recommended by ї literature.